Career
Alejandro is Counsel and head of the Intellectual Property practice of the Firm. He has more than 20 years of experience. He focuses on trademarks, copyrights, IP litigation, privacy data protection, domain dispute resolution, information and technology law, advertising regulatory issues, licensing and franchising agreements, entertainment and sports Law.
He has a strong practice in IP rights enforcement, including cases in social media platforms and internet, implementing technology tools and legal strategies. He has been engaged in criminal cases concerning falsification issues, execution of raids against counterfeited products, as well as, border measures proceedings, Administrative Appeals and Amparo proceedings.
His expertise includes transactional issues, due diligence of IP assets in sophisticated operations in the Mexican transactional market, drafting and negotiating settlement agreements, assignment and licensing of IP assets, technology transfer, sponsorship agreements and franchising.
Publications
Author of "Internet Linking, to Communicate or not to Communicate that is the Question" and “New Solutions and Procedures for New Sorts of Intellectual Property Rights Violations in the Digital Era. EU, Japan, U.S., Mexico”.