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LAWYER PROFILE

AWA Asia Limited

Ai-Leen Lim

Hong Kong, China Global Guide 2022 Ranked in 1 departments
Ranked in : Intellectual Property (International Firms)
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Lawyer profile for Global 2022

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This individual is also ranked in:

Greater China Region 2022

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Global
Intellectual Property (International Firms) - China

Band 2

Lim Ai-Leen maintains a highly active IP practice and is widely known for her experience handling trade mark and patent filings and oppositions, in addition to advising companies on portfolio management. She wins acclaims for her business acumen and client service. "She is very business-minded and very practical. She learns about our clients and what's important to them. It's difficult to navigate the trade mark market in China, so we really rely on her as day-to-day business partner in China."
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Career

Ai-Leen Lim leads AWA Asia’s offices as CEO and Principal Counsel, managing its

headquarters in Hong Kong and its wholly-owned Chinese IP consultancy in Beijing.

She is admitted as an advocate and solicitor in Singapore and is qualified to practise

in Hong Kong and the United Kingdom.

For more than 23 years she has advised clients on IP portfolio management in China,

in Hong Kong and internationally, with a special focus on brand management and IP

strategy. She is experienced in contentious and non-contentious trademark, design and

patent registration, protection and enforcement matters.

Ai-Leen has worked with some of the world’s most valuable brands and innovation-rich

companies on intellectual property, advertising, consumer law, social media and the

related regulatory issues in conjunction with market entry and product promotion in China,

whether as a key global market or a location for the manufacturing activities of international

companies.

Her clients range from IP-rich fast-growing start-ups to Fortune 500 companies. Ai-Leen’s

extensive branding experience provides her with the unique ability to evaluate brands

as an intangible asset, enabling clients to build, maintain and protect their brand as part of

an overall IP strategy.

Professional Memberships

Asian Patent Attorney Association (APAA)

International Trademark Association (INTA)

Global

This individual is also ranked in:

Greater China Region 2022
Ai-Leen Lim

AWA Asia Limited

yellow-guide 10 YEARS RANKED
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Suite 901, The Lee Gardens, 33 Hysan Avenue

Causeway Bay

Hong Kong

Hong Kong

China

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Global 2022

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Global 2018

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