Zhen Feng

Zhen Feng (also known as Katie Feng) has been in private practice for more than 20 years. She started as a general litigator and now focuses on IP litigation and brand protection. She is admitted in both the PRC (1998) and New York, USA (2003). Katie is fluent in English, Mandarin and Taiwanese.

Katie is a partner and director of Hogan Lovells (Shanghai) Intellectual Property Agency Service Co., Ltd., an IP service affiliate established under Hogan Lovells International LLP. Practising in a market that has seen a huge upswing in patent filing, trademark filing and IP ligation in the past decade, Katie has opportunities to handle numerous cases involving complex and cutting-edge IP issues.

In this process, she became widely recognized in the IP area and has built a track record of success. Katie is also a strategic advisor. She advises numerous clients from diverse backgrounds on formulation and implementation of IP enforcement strategies in China through a combination of administrative, civil, and criminal actions. She also provides proactive advice and analysis on how to secure and obtain IP rights from the start-up of a business, and how to monetize IP rights when the business grows.

Katie is a former member of the International Trademark Association (INTA) Board of Directors and a former chief editor of INTA's China Bulletin publication.