Firm / Organisation

G&A Glazberg, Applebaum & Co., Advocates and Patent Attorneys

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This content is provided by G&A Glazberg, Applebaum & Co., Advocates and Patent Attorneys.

Managing Partners: Ziv Glazberg, Nadav Applebaum
Number of partners: 2 Number of lawyers: 7
Languages: Hebrew, English, Arabic

Firm Overview:
G&A Glazberg, Applebaum & Co., Advocates and Patent Attorneys is an intellectual property boutique law firm, providing a cradle to grave IP service to major corporates, such as IBM and Samsung, award-winning start-ups and inventor clients looking to register patents, trademarks and designs in Israel and around the world, as well as the protection of their IP assets.
The firm undertakes extensive patent and IP work in key sectors including the high-tech field, drafting and prosecuting patent applications in Israel and abroad, with particular strength in computer-related patent applications. The firm’s unique expertise in the area of patents in software and high-tech is recognised by clients, particularly those in the areas of cyber and data security, big data, signal processing and chip development.
The firm is also a recognised leader in all types of IP-related litigation, with its department thriving under the leadership and guidance of partner Nadav Applebaum. With the firm’s mastery of case details and understanding that the needs of clients can change, clients rely on them to litigate cases before courts of law, legal tribunals and other judicial forums, while they also manage ADR proceedings, including negotiations, mediation, and arbitration. The firm also acts for proprietors, inventors and third parties in front of the Israeli Commissioner for patents, trademarks and designs (ILPO), as well as, notably, and recently, advise on employee service invention lawsuits, one of its specialisms.
The firm also represents major international and Israeli corporations in trademark filings, registration of international trademarks, prosecution, enforcement of registered and unregistered trademark rights in Israel. In litigation, the firm handles all trademark-related litigation in Israeli courts and in the Israel Patent, Trademark and Design Office, including opposition proceedings, trademark cancellation proceedings, and trademark infringement proceedings. Clients are not only reassured by the firm’s level of experience but also its involvement in landmark cases in trademark law such as accurate depiction defense, refusal based on public order, and morality and registration of slogans.
The team contains those who interned at the Israeli Supreme Court, served under the Israeli Patent Director and studied at the world-renowned Weizmann Institute of Science. The team’s real-world and academic experience ensures an evergrowing clientele and invitations by the Knesset and the Israel’s Justice Department to present its opinions on proposed government amendments to the laws concerning service inventions, and other key IP issues.

Main Areas of Practice: 

Intellectual Property
Litigation
Patent Law
Trademark Law
Design Law
Copyright Law

Intellectual Property:
The firm’s wealth of experience – real-world, technical and academic - makes G&A Glazberg, Applebaum & Co. one of the leading IP boutiques in the Israeli market. With an unswerving dedication to protecting IP, among the most precious assets of a company, the firm continues to act for a roster of inventors, entrepreneurs, start-ups and wellestablished companies, who seek the registration of patents, trademarks and designs in Israel and around the world, as well as the protection of their IP assets.
With each year, the cradle-grave IP service, momentum and success continue to attract an ever-growing roster of well-known clients, including several international companies who opt to use our services for handling their global IP portfolio. Clients, who recognise the value proposition the firm brings, include, for example, US-based Innovid (mature video streaming start-up), US-based Nanotech Industrial Solutions (manufacturer of Nano sized particles), US-based ClipAisle (mobile start-up), UK-based Hand Me In (mobile start-up), Peru-based Gilboa (irrigation Company), Hong Kong-based Zeep HK (telecom services company) and Thailand-based AKCess Pro (data center monitoring company).
Key Clients: IBM, Innovid, Conduit, Symantec, Cyber 2.0

Litigation:
At the forefront of cutting-edge litigation in the intellectual property field, we are sought out for our expertise in the most complex and innovative cases, many of which have set precedents in the country. Recent examples include advising: a service provider in the telecoms sector involved in a global patent dispute; a major perfume company involved in a trademark dispute with a well-known singer; and one of Israel’s top Internet companies in defending the registration of one of its brands.
Key Clients: Amiad Water Systems, Conduit Ltd., Shmuel Ur Innovation Ltd.

Patent Law:
The firm undertakes extensive patent work in a number of key sectors with an emphasis on the high-tech sector. As such, we handle all the phases of a patent: drafting, prosecuting, litigation and enforcement patent applications in Israel and around the world. The firm’s unique expertise in the area of patents in computer-related and high-tech is recognised by clients, particularly those in the areas of cyber and data security, big data, signal processing and chip development. This has led to an ever-growing roster of clients. The firm’s patent professionals have a strong computer-related background. For example, partner Ziv Glazberg has published five academic papers and is often a keynote speaker on the topic.
Key Clients: IBM, Innovid, Cyber 2.0, Anagog

Trademark Law:
As a go-to firm for trademark advice, the firm has been acting for many clients with regards to the filing, registration, prosecution and enforcement of trademarks. A notable example includes filing numerous trademarks for Conduit worldwide to protect its new brand in various territories.
Key Clients: Symantec, J.M Smucker Company, CommonSense Robotics, OSR Enterprises AG