BARLAW - Barrera & Asociados

Firm Overview

Founded in 2011, BARLAW – Barrera & Asociados is a leading Intellectual Property law firm in Peru and Latin America, with almost 14 years of continuous experience in the market. The firm is led by its partners: Mrs. Adriana Barrera, with more than 28 years of experience in the field; Mrs. María Inés Herrera, with over 20 years; and Mrs. Medalith Albarracín, who brings 12 years of expertise. The team includes 16 experienced associates and approximately 50 professionals overall, among them engineers, veterinarians, pharmaceutical chemists, translators, IP technicians, paralegals, legal assistants, trainees, and administrative staff.

We provide comprehensive Intellectual Property services, covering patents, trademarks, copyrights, plant variety protection, enforcement, litigation, licensing, and consultancy. Our expertise includes prosecution of complex cases, non-traditional trademarks, industrial designs, patents, and plant varieties, as well as advisory on data protection, unfair competition, consumer rights, advertising, and regulatory matters. We also support clients in the retail sector with franchising, distribution, and licensing strategies. Recognized as one of the leading firms in Latin America for enforcement, litigation, and brand protection, we manage customs and unfair competition cases, trademark and copyright infringements, and civil and criminal actions nationwide. Additionally, we specialize in training public officers to detect counterfeit products.

Our excellence has been consistently recognised in the international legal stage. The firm was awarded “Peruvian Firm of the Year” at the Managing IP Awards Americas in 2019, 2020, 2022, 2024 and 2025, and “Trademark Firm of the Year: Peru” at the Global IP Awards by WTR and IAM in 2020, 2023 and 2024. It also received a Special Distinction as Best Latin American Law Firm: IP. To date, BARLAW has accumulated more than 290 recognitions across rankings such as Legal 500, Chambers and Partners, WTR 1000, Leaders League, IP STARS, Latin Lawyer, WIPR, Benchmark Litigation, Trademark Lawyer, Patent Lawyer and IAM Patent 1000.

The firm manages a portfolio of more than 1,980 clients worldwide across industries including technology, entertainment, fashion, luxury goods, sports, pharmaceuticals, agrochemicals, industrial, automotive, personal care, retail, food and beverages, banking, education and financial services. Its partners and associates are active members of international associations such as INTA, MARQUES, AIPPI, IAPP, ASIPI, APPI, IACC, AMCHAM, ECTA and AIPLA, and in 2025 the firm became an expert member of UNIFAB (Union des Fabricants). BARLAW regularly participates in global IP forums and academic spaces, contributing as speakers and committee members in more than 200 international events.

Through its specialised practice, international recognition and strong client base, BARLAW continues to stand out as one of the most important Intellectual Property firms in Peru and the Latin American region.