Department profile
Bell Gully

Intellectual Property

Asia-Pacific Guide 2026 : New Zealand

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Bell Gully

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About

Provided by Bell Gully

​​​​​​​​​​​​Our Intellectual Property (IP) team provides advice and assistance on brand protection, trade mark registration, confidential information, commercialisation of intellectual property, licences and assignments of IP, copyright, patent and information technology issues, and the enforcement of intellectual property rights.

The firm's strength across these key areas distinguishes it from other firms in the market.

The team is multi-disciplined, covering all aspects of: trademark availability, registration and opposition work, and portfolio management; commercial intellectual property work including contracts and IP due diligence in commercial transactions; compliance vetting; and contentious intellectual property work, including advice, disputes and litigation.

We manage important trade mark portfolios for numerous clients including Unilever, Frucor, BMW, Carter Holt Harvey, Reckitt Benckiser, Abbott Laboratories and Abbvie.

In the 2021 World Trademark Review 1000 rankings, Bell Gully is recognised as a leading IP firm in the New Zealand market.​

Clients (7)

  • Abbott Laboratories
  • BMW
  • Carter Holt Harvey
  • PepsiCo Inc
  • Unilever
  • The BodyShop International Plc
  • Wilmar International

Chambers Review

Provided by Chambers

Intellectual Property - New Zealand

Band 2

What the Team is Known For

Bell Gully acts for international clients on the protection and enforcement of IP assets as well as related areas such as domain name issues and advertising regulations. It represents an enviable number of overseas clients, as well as prominent domestic corporations, in the IP aspects of cross-border corporate transactions across a broad range of industries. The team has notable litigation experience, particularly in relation to copyright and trade mark infringement. Bell Gully boasts wide-ranging expertise, from financial services and pharmaceuticals to media and entertainment.

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Work Highlights

Provided by Chambers

  • Bell Gully was instructed by Lime Technology in relation to litigation brought by 3KM Technology regarding alleged infringement of copyright and registered designs.

Strengths

Provided by Chambers

  • The support provided by Bell Gully was highly effective and responsive to our needs.

    Intellectual Property respondentAsia-Pacific

  • The team at Bell Gully is very comprehensive in its review and provides a high or low risk factor to help with decision making. The team is also very timely and prompt with feedback.

    Intellectual Property respondentAsia-Pacific

Notable Practitioners

Provided by Chambers

  • Jessica Miles
    Jessica Miles

    Jessica Miles

    Jessica Miles is a senior associate specialising in IP law, based at the firm's Auckland office. She offers particular experience of trade mark advisory matters as well as opposition and enforcement.

    • Jessica Miles kept us well informed and was clear in her communication.

      Intellectual Property respondentAsia-Pacific
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Ranked Individuals at Bell Gully (1)

New Zealand

Members

Provided by Bell Gully

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