About
Provided by Hudson Gavin Martin
Our services go beyond registration, offering holistic solutions for clients' intellectual property (IP) needs. By leveraging extensive corporate and commercial expertise, we secure and protect IP assets while recommending optimal structures and agreements to mitigate risks and unlock the true value of this crucial yet often undervalued business asset against potential third-party exploitation. Whether it’s registered protection or restructuring, our practical, proactive advice is tailored to achieve clients' objectives in a straightforward, commercial manner.
We specialise in commercialising and safeguarding IP, recognising its critical role in business success. In a global branding environment, strategic and sensible guidance is essential, and our approach ensures clients are equipped to protect and unlock their IP’s full potential. When disputes arise, we advocate strongly but always prioritise commercial strategies to achieve positive outcomes through effective dispute resolution.
As a leading corporate, commercial, and dispute resolution law firm focused on technology, media, and IP, our expertise and scale provide a distinctive edge. From setting up legal entities, securing funding, and registering trademarks to negotiating agreements, creating employee share schemes, and eventually selling the business. No other firm in New Zealand can do this at the scale and with the understanding of the underlying issues of the business in the way that we can.
