About

Provided by Dentons New Zealand

Dentons is one of New Zealand’s leading IP practices and the only global law firm in the country with a full-service, integrated IP offering. We are also the only commercial law firm in New Zealand with an Australasian patent practice, enabling us to provide seamless trans-Tasman advice across all areas of IP.

We act for a wide range of blue-chip and market-leading clients on their most important and complex IP matters. Following our integration with Dentons Patent Attorneys Australasia Limited, we offer end-to-end IP services from filing and prosecution through to enforcement, litigation, and commercialisation.

Our work spans patents, trade marks, copyright, designs, and trade secrets. We have deep expertise across the full IP lifecycle, including strategic portfolio management, disputes, and transactional IP. Brand protection is a core strength, and our team regularly appears in high-stakes IP litigation and enforcement matters.

We also operate one of the largest trade mark filing and prosecution practices among New Zealand full-service firms. As part of Dentons’ global network, we support New Zealand businesses in building and protecting their brands locally and internationally.

Chambers Review

Provided by Chambers

Intellectual Property - New Zealand

2
Band 2

What the Team is Known For

Dentons offers expertise in copyright and domain names, as well as acting for domestic and international businesses in IP disputes. The practice counts major players in the food and beverage industry as well as government agencies among its clients, and acts on the full range of contentious and non-contentious IP matters. It additionally advises on international trade mark portfolio and brand management, including multi-jurisdictional filings and enforcement proceedings.

Work Highlights

  • Dentons New Zealand acted for the Italian pasta company Barilla on an opposition to a trade mark application for Barilla Dumpling.

Strengths

Provided by Chambers

Notable Practitioners

Provided by Chambers

Jenni Rutter
1
Jenni Rutter
Head of Intellectual Property
1
Band 1
Jenni Rutter co-leads the practice from Dentons' office in Auckland and acts prominently on contentious and often strategic trade mark and copyright matters.

Jenni is a perfect beacon. She's everything we need to protect our brand.

Jenni is at the top of her game. She is smart, quick, no-nonsense and understands the tactics of those that try to breach our trade mark or register trade marks in our space.

Ranked Lawyers at
Dentons New Zealand

Provided by Chambers
Filter by
Band

New Zealand

Intellectual Property

Jenni Rutter
1
Jenni Rutter
Head of Intellectual Property
1
Band 1

Members

Provided by Dentons New Zealand

Andrew Baker

Fidel Dela Paz

Jenni Rutter

Jenni Rutter

Head of Department

Kenneth Chong

Nadia Ormiston