Department profile
Baker McKenzie

Advertising & Marketing

Canada Guide 2026 : Nationwide - Canada


Baker McKenzie

Rankings

About

Provided by Baker McKenzie

Baker McKenzie’s Canadian Advertising & Marketing practice provides full-service support to leading domestic and international companies. The practice is distinguished by its global client base, international perspective and depth of expertise.

 

The practice has a long record of accomplishment in serving clients active in the Canadian market, including high-profile domestic and international companies in the food and beverage, fashion and luxury, cosmetics and personal care, pharmaceutical and health, consumer electronics and retail sectors, as well as technology providers, social media platforms and other intermediaries. It is panel advertising/marketing counsel to several of these clients, handling most or all of their Canadian work in this area.

 

The practice team has deep expertise across the sub-disciplines that comprise the practice area and takes an interdisciplinary approach. Baker McKenzie was one of the first Canadian firms to incorporate privacy in its advertising/marketing practice, and to integrate product regulatory and trade compliance into a broader advertising/marketing practice. The practice also brings longstanding knowledge and experience in competition law.

 

As part of Baker McKenzie, the practice provides coordinated advice on global advertising and promotional campaigns, consumer protection matters and new product initiatives. The practice frequently assists international consumer products companies to expand their sales and operations into Canada.

Chambers Review

Provided by Chambers

Advertising & Marketing - Nationwide - Canada

Band 3

Band 3


What the Team is Known For

Baker McKenzie possesses a strong advertising and marketing team, advising clients on product licensing, commercial advertising and consumer protection issues. Its lawyers are also well placed to assist with product regulatory compliance, packaging and labelling matters.

Strengths

Provided by Chambers

  • Baker McKenzie has a practical and business-oriented approach and a deep knowledge of the legal business and industry.

    Advertising & Marketing respondentCanada
  • The team is extremely client-centric, providing practical, actionable recommendations and always looking for ways to add value.

    Advertising & Marketing respondentCanada
  • The Baker McKenzie team consistently provides guidance in a timely manner with a business-focused approach.

    Advertising & Marketing respondentCanada

Notable Practitioners

Provided by Chambers

  • Band 2Arlan Gates
    Band 2Arlan Gates

    Arlan Gates

    Arlan Gates advises on a range of business concerns in the advertising and marketing space, including product licensing, online and commercial advertising and consumer protection. He is based in the firm's Toronto office and leads the firm's Canadian antitrust, competition and foreign investment practice.

    • Arlan is highly insightful and always delivers actionable and practical advice in a calm and collected manner.

      Advertising & Marketing respondentCanada
    • Arlan consistently goes above and beyond to ensure our legal needs are met.

      Advertising & Marketing respondentCanada
    • Arlan is accurate in his strategy.

      Advertising & Marketing respondentCanada
  • Associates to watchSarah Mavula
    Associates to watchSarah Mavula

    Sarah Mavula

    Sarah Mavula is a senior associate at Baker McKenzie who offers wide-ranging skills in marketing and advertising law.
    • Sarah is very practical and her business acumen is impressive.

      Advertising & Marketing respondentCanada
    • Sarah has her finger on the pulse of what's happening in the ever-changing world of marketing and advertising law. She delivers sophisticated advice and is always thinking two steps ahead.

      Advertising & Marketing respondentCanada

Ranked Individuals at Baker McKenzie (2)

Nationwide - Canada

Members

Provided by Baker McKenzie

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