Advertising & Marketing
Canada Guide 2025 : Nationwide - Canada
Band 3
Email address
[email protected]Contact number
+1 312 861 8800About
Provided by Baker McKenzie
Baker McKenzie’s Canadian Advertising & Marketing practice provides full-service support to leading domestic and international companies. The practice is distinguished by its global client base, international perspective and depth of expertise.
The practice has a long record of accomplishment in serving clients active in the Canadian market, including high-profile domestic and international companies in the food and beverage, fashion and luxury, cosmetics and personal care, pharmaceutical and health, consumer electronics and retail sectors, as well as technology providers, social media platforms and other intermediaries. It is panel advertising/marketing counsel to several of these clients, handling most or all of their Canadian work in this area.
The practice team has deep expertise across the sub-disciplines that comprise the practice area and takes an interdisciplinary approach. Baker McKenzie was one of the first Canadian firms to incorporate privacy in its advertising/marketing practice, and to integrate product regulatory and trade compliance into a broader advertising/marketing practice. The practice also brings longstanding knowledge and experience in competition law.
As part of Baker McKenzie, the practice provides coordinated advice on global advertising and promotional campaigns, consumer protection matters and new product initiatives. The practice frequently assists international consumer products companies to expand their sales and operations into Canada.
Chambers Review
Baker McKenzie possesses a strong advertising and marketing team, advising clients on product licensing, commercial advertising and consumer protection issues. The lawyers are also well placed to assist with product regulatory compliance, packaging and labelling matters.
Work Highlights
- Baker McKenzie advised Storck Canada on all aspects of its advertising, marketing, food regulatory, commercial and privacy compliance.
Strengths
Provided by Chambers
"The Baker McKenzie team has extremely strong attorneys who have a keen ability to quickly understand and synthesise complex issues."
"They have been working with us since day one and are well aware of our industry, needs and people. Their approach is very productive and efficient, which saves us time and money."
"The Baker McKenzie team has extremely strong attorneys who have a keen ability to quickly understand and synthesise complex issues."
"They have been working with us since day one and are well aware of our industry, needs and people. Their approach is very productive and efficient, which saves us time and money."
Notable Practitioners
Arlan Gates advises on a range of business concerns in the advertising and marketing space, including product licensing, online and commercial advertising and consumer protection. He is based in the firm's Toronto office.
"Arlan is an excellent attorney and fantastic legal partner. He understands our business and offers brilliant legal work in a simplified and consumable manner."
"Arlan provides excellent service and is extremely responsive to questions."
Sarah Mavula is a senior associate at Baker McKenzie who offers wide-ranging skills in marketing and advertising law.
"Sarah is very approachable and responsive to work with. She is knowledgeable in her field, and will go further to explain law matters so that even individuals not versed in law can understand easily."
"Sarah Mavula is great to work with. The advice is always very thoughtful and helpful."
"Her practical and nuanced guidance demonstrated the depth of her knowledge and her ability to flex her guidance to address business needs while mitigating risk."
Ranked Lawyers at
Baker McKenzie
Nationwide - Canada
Members
Provided by Baker McKenzie
Head of Department
Conrad Flaczyk
Jacqueline Rotondi
Jing Xu
Julia Webster
Justine Johnston
Madison Bruno
Stephanie Vaccari