Advertising & Marketing

McMillan has one of Canada’s leading advertising and marketing law practices. Our knowledge of regulatory and industry standards helps clients mitigate the risk of fines, litigation or other liabilities when making product performance or price claims, or in direct comparative advertising.

Our lawyers have diverse backgrounds in areas such as advertising, film, music and publishing enabling them to provide practical, timely and well-informed solutions.

With expertise in a range of sectors, namely agriculture, automotive, consumer products, education, financial services, gaming, media, life sciences, retail, technology and telecommunications, we assist clients with:

• Advertising review: We provide comprehensive support on packaging and labeling for food, drug and cosmetics; drafting and negotiating agreements for co-promotion, licensing, sponsorship and talents; identifying and advising on privacy issues relating to consumer promotions; and compliance in the design, review and execution of contests and promotions.

• Advertising disputes: We have in-depth experience in dealing with Advertising Standards Canada’s Advertiser Dispute and Consumer Complaint matters; have acted for the Association of Canadian Advertisers; have been counsel to the Commissioner of Competition in Competition Act matters; have acted as defence counsel in class proceedings; and represented parties to private litigation injunction matters.