McMillan LLP

Advertising & Marketing Department

Nationwide - Canada
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McMillan’s Advertising and Marketing practice is a part of the Competition and Antitrust  group and is recognized as a market leader for helping our clients navigate the complex world of regulations that govern today’s marketing environment. Our range of services include legal compliance reviews of advertising campaigns for brand marketers and agencies; packaging and labeling; new product launches consumer protection compliance; negotiating and drafting industry-related agreements, including sponsorship and talent agreements; counseling on sweepstakes, games and contests; advising on the legal risks associated with online advertising, and privacy telemarketing and anti-spam compliance – amongst other services. We also assist our clients with Advertising Standards Canada dispute hearings, as well as Competition Bureau investigations. Our advertising and marketing clients operate in a wide range of business sectors, including advertising/marketing/promotion agencies, agriculture, automotive, automotive parts, consumer products, education, financial services, gaming, media and entertainment, medical devices, retail, technology and telecommunications. Our lawyers have diverse backgrounds in areas such as business, film, music and publishing. Our unique ability to understanding advertising and marketing issues from many angles and offer practical, timely and well-informed solutions set us apart.