Career
Valdir Rocha is a partner in the Intellectual Property Practice and served as the national head of the group from 1990 to 2023. He is recognized globally for his expertise in helping companies protect and defend their intellectual property rights. He has advised many premier global and Latin American corporations, as well as internationally recognized brands.
For more than four decades Mr. Rocha has provided clients with business-focused advice on registration, licensing and litigation of trademarks, industrial designs, patents, utility models, software, domain names, plant varieties and copyrights; technology transfer agreements, franchising agreements. He has also regularly represented clients in matters related to trade names, unfair competition, trade secrets and other transactional matters associated with intellectual property rights.
Clients value Mr. Rocha’s vast experience and deep industry knowledge, along with his ability to identify unique solutions to resolve the challenging issues faced by today’s leading companies and their brands. Working with other litigators at Veirano Advogados and the Firm’s appellate experts in Brasilia, he has successfully litigated multiple trademark, trade dress, patent, domain name and unfair competition cases.
Mr. Rocha also focuses his practice on advertising law, which includes the clearance of commercials, advertising campaigns, promotions and sweepstakes, representing world-class brands. Mr. Rocha is a frequent speaker on these topics and represents Veirano as the Brazilian member of the Global Advertising Lawyer’s Alliance (GALA). For two years he chaired the America’s Group of this Association. Mr. Rocha was Vice-Chair of GALA for a three-year period starting on January 2013. Since 1980, Mr. Rocha attended in 200 conferences, with more than half of them held abroad.
Veirano Advogados’ Intellectual Property Practice Group was developed by Mr. Rocha and is unique in Brazil. When he joined the Firm, Mr. Rocha was the sole intellectual property attorney and over time has recruited some of the top Intellectual Property and Trademark talent to the Firm including more than ten attorneys, as well as patent engineers accomplished in the various aspects of Intellectual Property law.
Professional Memberships
President of the Fiscal, Advisory and Ethics Council of ABAPI – Brazilian Association of Industrial Property Agents
Brazilian Lawyers Institute (IAB), Member
Brazilian Intellectual Property Association (ABPI), Board Member
Brazilian Association of Industrial Property Agents (ABAPI), Board Member
Global Advertising Lawyers Association (GALA), Past Regional President (Americas) and Board Member and Vice-Chair (2013/2015)
International Association for the Protection of Intellectual Property (AIPPI), former Membership Committee member and Brazilian Delegate to ExCom in India (2011) and Korea (2012)
International Bar Association (IBA), former vice chairman of the Patent and Trademark Committees and former Officer of Franchising Committee
International Franchising Lawyers Association (IFLA), Sole Brazilian member
International Trademark Association (INTA), Brazilian Reporter to International Annual Review of Trademark Jurisprudence for sixteen years, former member of the Editorial Board, Member of the Right of Publicity Committee
Member of the Art Law Committee of the International Bar Association (IBA)
