Trenton H Norris

Trent Norris guides manufacturers and retailers of everyday products and services through their toughest challenges. In his litigation, counseling, and government advocacy practice, Trent resolves scientific and technical disputes involving consumer protection, advertising, environmental, and food and drug law, with an emphasis on the unique requirements of California law. He brings over 30 years’ experience with regulators, prosecutors, activists, bounty hunters, and plaintiffs’ lawyers to defend clients and provide practical perspectives on litigation avoidance. Trent’s practice involves diverse products, technologies, and industries, such as food, beverages, dietary supplements, cosmetics, hospitality, medical devices, electronics, vehicles, drugs, and agriculture. He defends against consumer class actions, involving allegations of greenwashing, non-functional slack fill, failure to disclose chemicals, mislabeling, and violations of consumer product regulations. And he regularly represents trade associations and joint defense groups in strategic counseling, advocacy before regulatory agencies, and challenges to agency actions. Trent has also advised and defended over a thousand companies regarding California's unique toxics and labeling law, Proposition 65, and California's expansive consumer protection laws.