Tracy Shen

Practice Areas

Corporate Law

IP Commercial and Others

Copyright

Trademark

Dispute Resolution

Litigation

Career

· Partner, Lawyer, Chang Tsi & Partners, Beijing, China

· Attorney at Law and Department Leader, Kingsound & Partners, Beijing, China

Professional Memberships

·ABA, Member of IPL-China IP Issue Section & Law Practice Division

·INTA, Member of Unfair Competition Committee

Publications

· On the Registration and Protection of Trademark with Place Names, IPR Daily, 2022

· Pactical Tips on Sucessful Defending Based on Prior Use, ZhiChanLi, 2020

· Company Name Infringment Complaint Guidance, IPRDaily, 2020

· How to win high compensation in trademark infringement cases, World Trademark Review WTR Oct./Nov. 2018

· The legal way of protecting trademark rights in China, China Business Law Journal, 2011

· Practice of administrative investigation on trademark infringemen, IPR Daily, 2011

Industry Sector Expertise

Her experience covers all stages of the trademark lifecycle and consists primarily of procurement, opposition and cancellation proceedings, portfolio management, strategic counselling, civil litigation and enforcement.

Expert in these Jurisdictions

·North America

·Europe

·Asia-Pacific

·Middle East

·Latin America

·Greater China

Languages Spoken

Chinese

English

Work Highlights

·Provided long-term full-range legal services for a leading US manufacturing company in IP related fields including filing, auditing, IP DD, licensing, enforcement and disputes resolution.

·Provided strategic and overall suggestions to a Canadian client to secure its rights over its commercial marks which are preempted by a local company.

·Represented a US company filed infringement and unfair competition civil case with local court at Guangzhou against a domestic company, and got favorable judgment for the first instance.

·Represented a US furniture company handled two civil litigation cases against the same local company, one international sell contract dispute case and one infringement and unfair competition case, both obtained favorable judgment.

·Represented a US company filed administrative litigations against two TRAB decisions regarding two trademark invalidation cases, and successfully got the two decisions reversed by the court.

·Represented a US company in the second instance of the appeal against non-use cancellation case.

·Represented a UK company filed trademark infringement and unfair competition case against a famous local auto mobile company.

·Represented a local company to defend design patent infringement claim in the second instance.

·Represented a local company to defend in a partnership dispute for the first instance.

·Represented a Denmark company to appeal against a domestic company regarding software infringement.

Awards

Education