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Band 4
Provided by Steve (Kefeng) Zhao
Trademark litigation
Unfair competition litigation
Copyright infringement litigation
IP related arbitration
Partner, Anjie Board Law Firm
Senior Counsel, Junhe Law Firm
Expert of the Anti-Counterfeiting and Anti-Infringement Alliance
Deputy Secretary-General of the Trademark Law Committee of the Beijing Lawyers Association
Member of the Legislation and Regulation Committee of the International Trademark Association
Member of the Global Advisory Council of the International Trademark Association
Member of the Copyright Law Research Committee of the Beijing Entertainment Law Society
Legislative framework and causes of action, Trademark: A Global Guide, 2019
Trademark litigation forum shopping in China–what the data tells us, World Trademark Review, July 2020
On the unity of "malice" and "intention" in punitive damages of intellectual property, IP Economy, February 2021
Detailed explanation and application of intellectual property punitive damages regime, LEB, 2021
New development on amendment of PRC Copyright Law, China Behavior-law Association, 2021
Draft Amendment to Trademark law applications, World Trademark Review, February 2023
Steve Zhao is a highly experienced intellectual property litigator and partner at GEN Law Firm in Beijing. With 20 years of experience, Steve focuses on complex litigation involving trademarks, copyrights, trade secrets, data rights, and emerging areas of unfair competition. Steve has been involved in many cases that have contributed to the development of IP jurisprudence in China. His cases have been frequently selected as annual typical cases by the Supreme People's Court and provincial high courts. In 2023, Steve's cases were selected as representative cases by the Supreme Court and high courts nine times.
Steve's strong advocacy skills and creative approach have led to significant victories in many influential cases. He represented the plaintiff Assa Abloy in the "Panpan" trademark infringement case, which resulted in a record-breaking punitive damages award of 100 million RMB, the highest ever for a foreign trademark in China. In another notable case, Steve successfully argued the first-ever unfair competition case involving data scraping and illegal selling on behalf of Sina Weibo, setting an important precedent for data rights protection in China.
As a skilled negotiator, Steve has a track record of achieving favorable settlements for clients in high-value disputes. He has successfully represented clients in mediation and settlement of cases involving trade secrets, unfair competition, software development, and trademark infringement, with disputed amounts ranging from tens to hundreds of millions of RMB. In addition to litigation, Steve also assists clients with IP asset acquisition, brand crisis management, product quality investigations, and advertising compliance.
Steve is an active member of the IP legal community and holds positions in several professional organizations. He serves as a member of the Global Advisory Council at the International Trademark Association, Vice Secretary-General of the Trademark Law Committee of the Beijing Lawyers Association, and an expert for the China Anti-Infringement and Anti-Counterfeit Innovation Strategic Alliance. Steve's contributions to the field have been widely recognized by various legal directories, including Chambers and Partners, World Trademark Review, LEGALBAND, and Legal 500, affirming his position as a leading IP attorney in China.
Provided by Chambers
Steve Zhao possesses robust expertise in dealing with trade mark, copyright and trade secret infringement litigation. He is a popular choice among technology companies to handle data protection work.
赵克峰律师在处理商标、著作权和商业秘密侵权诉讼方面拥有丰富的专业知识。 他是科技企业处理具争议的数据保护工作的热门法律顾问人选。
Provided by Chambers
He handles matters with professionalism and flexibility, offering advice from multiple perspectives, fully considering client needs and demonstrating strong initiative.
Steve is an expert in handling trade mark litigation, especially in complicated cases.
赵克峰律师是处理商标诉讼方面的专家，尤其擅长处理复杂的案件。
他处事专业且灵活。可以给公司不同角度的建议，充分考虑客户需求，并且充分发挥主观能动性。
He handles matters with professionalism and flexibility, offering advice from multiple perspectives, fully considering client needs and demonstrating strong initiative.
Steve is an expert in handling trade mark litigation, especially in complicated cases.
赵克峰律师是处理商标诉讼方面的专家，尤其擅长处理复杂的案件。
他处事专业且灵活。可以给公司不同角度的建议，充分考虑客户需求，并且充分发挥主观能动性。