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Provided by Sasha Mandakovic Falconi
Sasha serves as head or co-head in several strategic areas:
• Intellectual Property (trademarks, patents, designs, copyrights).
• IP Litigation (complex IP disputes, oppositions, cancellations, infringements).
• Patent Prosecution (including sectors such as pharmaceuticals, cable and fiber optics, automotive, energy).
• Trademark Prosecution (large-scale trademark portfolio management and registration).
• Dispute Resolution (arbitration, civil and commercial litigation).
• Civil & Commercial Litigation (complex proceedings in telecommunications, banking, and agribusiness).
Sasha Mandakovic Falconi is the Managing Partner of Falconi Puig Abogados and a dual-qualified lawyer admitted to practice in Ecuador and New York. With over two decades of experience, he has established himself as a leading advisor in Intellectual Property, Civil & Commercial Litigation, and Dispute Resolution, representing both multinational corporations and local market leaders.
Sasha’s practice spans a wide range of industries including food & beverages, pharmaceuticals, consumer goods, telecommunications, and technology, where he has been recognized for providing strategic, business-oriented legal solutions. He is particularly noted for his ability to bridge transactional advisory and complex litigation, designing comprehensive global IP acquisition strategies while simultaneously defending clients in high-stakes litigation, arbitration, and regulatory disputes.
His career highlights include successfully managing large-scale trademark and patent portfolios, leading anti-counterfeiting enforcement campaigns, and achieving favorable outcomes in cross-border disputes and regulatory proceedings. Sasha has advised global companies on market entry strategies, IP protection, licensing, and compliance, ensuring alignment with both Ecuadorian and international frameworks.
Clients consistently commend him for his commitment, responsiveness, and deep understanding of both legal and commercial imperatives, describing him as “extraordinary… attentive, helpful, and always focused on delivering results.”
Sasha also plays a leadership role within the firm, guiding its strategic growth, international alliances, and innovation in legal services, positioning Falconi Puig Abogados as a reference firm in Ecuador and Latin America
• Member of the International Trademark Association (INTA) and its Restrictions Committee (2020 – present).
• Member of the Spanish Arbitration Club (Club Español de Arbitraje) (2019 – present).
• Member of the Arbitration & ADR Commission of the Ecuador Chapter of the International Chamber of Commerce (ICC) (2018 – present).
• Member of MARQUES and its IP Asset Management Team (2015 – present).
• Member of the Ecuadorian Arbitration Institute (IEA) (2009 – present).
• Member of the Ecuadorian Association of Intellectual Property (AEPI) (2009 – present).
• Arbitrator at the Arbitration and Mediation Centers of both the Quito Chamber of Commerce and the Ecuadorian-American Chamber of Commerce.
• Member of the Ecuadorian Institute of Procedural Law (2018 – present).
Sasha has authored and contributed to articles on Intellectual Property enforcement, arbitration in Latin America, and strategies for cross-border IP asset management.
• Derechos Intelectuales, volumen 25- Biblioteca ASIPI
Subject : Cancelación de marcas registradas por falta de uso: reciente jurisprudencia del Tribunal de Justicia de la Comunidad Andina
• Servicio Nacional de Derechos Intelectuales
Interview: Cómo lograr una marca y protegerla en el extranjero
• Asamble Nacional del Ecuador
Informe para Segundo Debate del Proyecto de Ley Orgánica que Reforma Diversos Cuerpos Legales para Reforzar la Prevención y el Combate al Comercio Ilícito
• Thomson Reuters Practical Law
Copyright litigation in Ecuador: overview
• House Marques
Field Notes: Gesture trade marks
• Thomson Reuters Practical Law
Trade mark litigation in Ecuador: overview
• Derechos Intelectuales Vol. 25, Tomo I
Cancelación de marcas registradas por falta de uso: reciente jurisprudencia del Tribunal de Justicia de la Comunidad Andina
• Ecuatoriana de Arbitraje No. 4 Magazine
Proceso Arbitral e Interpretación prejudicial de normas comunitarias andinas
Sasha Mandakovic Falconi advises leading multinational companies such as PepsiCo, Danone, Nestlé, Novartis, Bayer, Procter & Gamble, Colgate-Palmolive, Disney, and Nexans, as well as regional and domestic industry leaders across the food & beverages, pharmaceuticals, consumer goods, technology, and energy sectors.
• Successfully defended H. Lundbeck A/S against opposition by ALAFAR, securing patent protection until 2032.
• Represented PepsiCo in trademark litigation involving non-traditional marks (color-based brand protection).
• Advised Nexans on industrial design registrations completed in record time in Ecuador (less than 6 months).
• Led anti-counterfeiting operations for New Era and Disney, dismantling illegal trade networks.
• Represented Illinois Tool Works in successful nullity action of a competing trademark.
• Negotiated cross-border IP licensing and dispute settlement agreements in the technology and consumer goods sectors.
Sasha Mandakovic Falconi is widely recognized for his expertise in Intellectual Property enforcement, cross-border litigation, and international arbitration. He regularly advises multinational companies on the design and execution of multi-jurisdictional trademark and patent portfolio strategies, ensuring that legal protection is seamlessly aligned with clients’ commercial and growth objectives. His practice extends to data protection compliance, regulatory advertising, and dispute resolution, with a particular focus on highly regulated industries such as pharmaceuticals, food and beverages, consumer goods, and technology. Sasha is also valued for his ability to anticipate regulatory challenges and craft business-oriented solutions that safeguard brand equity and innovation while mitigating complex legal risks.
Ecuador, New York, Latin America (multi-jurisdictional IP enforcement and arbitration).
Spanish, English.
Over two decades advising global and domestic companies in Intellectual Property, litigation, arbitration, and regulatory law. Recognized as a trusted legal partner for multinational corporations in Ecuador and Latin America.
Provided by Chambers
Knowledgeable practitioner Sasha Mandakovic Falconi possesses well-grounded capabilities to assist clients with an array of trade mark matters in Ecuador. He is particularly knowledgeable about patent applications, anti-counterfeiting cases and nullity actions.
Provided by Chambers
Sasha Mandakovic Falconi is extraordinary. He cares about the customer, and is attentive and helpful.
Sasha Mandakovic Falconi is extraordinary. He cares about the customer, and is attentive and helpful.
Provided by Falconi Puig Abogados
Retail and Consumer
Health and Life Sciences
Technology, Media and Telecoms (TMT)
Industrials, Engineering and Manufacturing
Art and Entertainment