Cecilia Falconi Pérez

Practice Areas

• Intellectual Property (Trademarks, Geographical Indications, Copyright. IP Enforcement & Litigation, Anticounterfeiting)

• Corporate & Commercial Law

• Labor & Employment / Immigration

• Regulatory

• Civil & Commercial Contracts

• Cannabis & New Industries

Career

Partner at Falconi Puig Abogados, Cecilia has built a career of more than 27 years, establishing herself as a trusted advisor for multinational, international, and local companies seeking to operate in Ecuador with legal certainty and strategic vision. Her clients describe her as professional, passionate, and dedicated, highlighting her ability to anticipate risks, lead teams, and achieve sustainable results. Cecilia is a legal and business strategist, in the institutional, social, economic, and general business environment, she can identify the specific context and integrates it into legal decision-making. This approach, combined with her close client relationships and strong ethical standards, has earned her the trust of companies such as Red Bull, Christian Louboutin, Schneider Electric, FedEx, AMCO, Galenicum, Protekting, Damm, Société BIC, Sociedad Agrícola e Industrial San Carlos, Banco del Pacífico, Bebemundo, Calbaq among others. Her expertise covers industries such as entertainment, beverages, pharmaceuticals, agribusiness, consumer goods, energy, logistics, and finance, supporting these sectors in key processes ranging from brand and intangible asset protection to the structuring of corporate and regulatory projects of significant scope. Recognized as a regional reference in Intellectual Property, Cecilia works closely with associates in Latin America and with strategic firms in Europe, the United States. This international network enables her to deliver comprehensive legal solutions with a transnational perspective. She has also contributed with legal-technical opinions in projects of law and reforms and actively leads working groups focused on combating counterfeiting of consumer and animal products, and the adoption of technical norms.

Professional Memberships

• Board Member, Ecuadorian French Chamber of Industries and Commerce. June 2024 – Present.

• Chair of the ASIPI Working Group: Econometric Study on the Socioeconomic Impact of Product Counterfeiting in Argentina, Brazil, Ecuador, Guatemala and Mexico. Inter-American Association of Intellectual Property January 2024 – to present.

• Member of the INTA Internet Committee, Governance subcommittee, 2023 to present

• Chair of the ASIPI Anticounterfeit Committee for two periods. Inter-American Association of Intellectual Property ASIPI 2019 - 2021 and 2021 - 2023

• Chair of the ASIPI Geographical Indications Committee for two periods. Inter-American Association of Intellectual Property 2015 - 2017 and 2017 - 2019

• Member of the INTA Anticounterfeiting Committee, Latin America Subcommittee for two periods. 2018 – 2020 - 2021 to 2023

• National Ambassador for the Intellectual Property Commission of the International Chamber of Commerce (ICC) in representation of Ecuador 2017 - 2022.

Publications

Cecilia has contributed to regional and international publications on intellectual property, corporate regulation, and anti-counterfeiting trends. She has also been invited as a lecturer in postgraduate programs in Ecuador and abroad, sharing practical insights on compliance, corporate structuring, and IP protection.

Personal

Cecilia is known for her collaborative and team-oriented style, mentoring younger lawyers within the firm and contributing to professional associations that promote higher legal standards in Ecuador. She often describes her work not only as practicing law but as helping companies find clarity and confidence in their decisions.

Clients

Cecilia has been trusted by global leaders such as Red Bull, Christian Louboutin, Schneider Electric, FedEx, Banco del Pacífico, and BIC, among many others. She has guided these clients on issues ranging from trademark protection and anti-counterfeiting strategies to corporate structuring, employment matters, and regulatory compliance.

Work Highlights

• Advised a global luxury fashion house on the enforcement of trademark rights and anti-counterfeiting actions in Ecuador, coordinating with regional teams in Latin America and Europe.

• Represented a multinational food and beverage company in complex distribution agreements and regulatory compliance matters.

• Structured corporate and regulatory strategies for agro-industrial, pharmaceutical, food and beverage, software, clients entering the Ecuadorian market, including pioneering work in agriculture sector.

• Provided legal opinions on draft legislation and reforms, contributing technical insights to strengthen IP and regulatory frameworks.

• Led working groups focused on consumer and public health protection, particularly in the fight against counterfeit good affecting human and animal consumption.

Industry Sector Expertise

• Advised a global luxury fashion house on the enforcement of trademark rights and anti-counterfeiting actions in Ecuador, coordinating with regional teams in Latin America and Europe.

• Represented a multinational food and beverage company in complex distribution agreements and regulatory compliance matters.

• Structured corporate and regulatory strategies for agro-industrial, pharmaceutical, food and beverage, software, clients entering the Ecuadorian market, including pioneering work in agriculture sector.

• Provided legal opinions on draft legislation and reforms, contributing technical insights to strengthen IP and regulatory frameworks.

• Led working groups focused on consumer and public health protection, particularly in the fight against counterfeit good affecting human and animal consumption.

Expert in these Jurisdictions

Ecuador (full license to practice).

Regional coordination with Latin American jurisdictions, including strong correspondent networks in Colombia, Peru, Chile, Argentina, and Mexico.

Cross-border collaboration with firms in the United States and Europe.

Languages Spoken

Spanish (native)

English (full professional proficiency)

Experience

Cecilia’s experience spans over two decades, during which she has consistently advised clients in industries that are highly regulated and sensitive to market shifts. Her legal opinions are valued not only for their technical rigor but also for their balance between compliance and business opportunity. She is recognized for her role in guiding both established corporations and new entrants in adapting to Ecuador’s evolving legal landscape. Her career also reflects a strong commitment to public and institutional dialogue: she has provided technical-legal opinions in legislative reform processes and has been actively involved in collective efforts against counterfeiting, piracy, and illicit trade.