Sarah Mavula
Canada Guide 2024
Associates to watch : Advertising & Marketing
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Associates to watch
About
Provided by Sarah Mavula
Practice Areas
Sarah regularly advises clients in a variety of industries on Canadian and international merger control, foreign investment and national security in corporate and commercial transactions. As part of her competition practice, Sarah routinely secures merger control clearances, and advises on pricing policies, competitor collaborations, abuse of dominance, and compliance programs. Her extensive experience in foreign investment matters under the Investment Canada Act includes assisting clients with the preparation of review applications and notifications, drafting and negotiating undertakings, and securing national security clearance for her clients.
As part of Sarah's complimentary practice, she assists businesses with the commercial and regulatory aspects of expanding to Canada, and from Canada to other markets. In doing so, she advises extensively on advertising and marketing law through all media types, focusing on a wide array of areas, including deceptive marketing, contests, sweepstakes and promotions, consumer protection, French language requirements, privacy and anti-spam laws, e-commerce, and product regulatory compliance involving food, cosmetics, medical devices, and other regulated consumer and industrial products.
Professional Memberships
Law Society of Ontario
Canadian Bar Association
Ontario Bar Association
American Bar Association (Section of Antitrust Law)
Association of National Advertisers - Legal Affairs Committee
Publications
Direct Marketing: Overview (Canada), Practical Law
Online Advertising and Marketing: Overview (Canada), Practical Law Canada
Advertising in Canada: Overview, Practical Law Canada
Co-author, Canada chapter on Commercial Contracts in Getting the Deal Through, 2023
Co-author, "Canada: Marketing's dirty laundry ̶ greenwashing, climate washing and the growing legal risks of environmental marketing", InsightPlus, June 2023
Co-author, "Canada: The price is right…now - Pricing your products & using urgency cues", InsightPlus, April 2023
Expert in these Jurisdictions
Canada
Languages Spoken
English, French
Education
Ottawa University
BSc. Biopharmaceutical Sciences: Medicinal Chemistry
Ottawa University
JD