Sarah Mavula

Practice Areas

Sarah regularly advises clients in a variety of industries on Canadian and international merger control, foreign investment and national security in corporate and commercial transactions. As part of her competition practice, Sarah routinely secures merger control clearances, and advises on pricing policies, competitor collaborations, abuse of dominance, and compliance programs. Her extensive experience in foreign investment matters under the Investment Canada Act includes assisting clients with the preparation of review applications and notifications, drafting and negotiating undertakings, and securing national security clearance for her clients.

As part of Sarah's complimentary practice, she assists businesses with the commercial and regulatory aspects of expanding to Canada, and from Canada to other markets. In doing so, she advises extensively on advertising and marketing law through all media types, focusing on a wide array of areas, including deceptive marketing (including greenwashing), contests, sweepstakes and promotions, content creators/influencers, sponsorships, cause marketing, consumer protection, French language requirements, e-commerce, and product regulatory compliance involving food, cosmetics, medical devices, and other regulated consumer and industrial products.

Professional Memberships

Law Society of Ontario

Canadian Bar Association (Section of Competition Law and Foreign Investment Review - Vice Chair of Deceptive Marketing Committee)

Ontario Bar Association

American Bar Association (Section of Antitrust Law)

Association of National Advertisers (Legal Affairs Committee)

Publications

Co-author, Practical Law - Online Advertising and Marketing: Overview (Canada), October 2024

Co-author, Practical Law - Direct Marketing: Overview (Canada), October 2024

Co-author, Practical Law – Advertising: Overview (Canada), October 2024

Co-author, “Government’s Fight Against Junk Fees, Savings Claims and Greenwashing Heats up with New Proposed Amendments.” InsightPlus, June 2024

Co-author, "Canada: ADvantage – How recent competition act amendments impact advertising and marketing," InsightPlus, March 2024

Speaker, "Canada: Quebec's Bill 96 Part 1 - Trademarks plus Advertising & Marketing (Video Chat)," InsightPlus, February 2024

Co-author, "Canada: Long-awaited draft regulation under Québec's Bill 96 finally published – More questions than answers?" InsightPlus, January 2024

Co-author, Canada chapter on Commercial Contracts in Getting the Deal Through, 2023

Co-author, "Canada: Back to school essentials: Do's and don'ts of advertising food to children in Canada," InsightPlus, September 2023