Reber Boult

Global Intellectual Property, Corporate, Entertainment & Media, Franchising, Anti-Counterfeiting, IP Litigation & Dispute Resolution, Artificial Intelligence, Transactional IP, Trademarks & Branding

Frequently honored for his national and international service to clients, Adams and Reese Partner and Executive Committee Member Reber “Mitch” Boult serves as lead advisor on branding campaigns throughout Asia, Europe and North America. He establishes licensing and franchising networks for United States corporations in Europe and Asia and represents a wide range of clients in multi-jurisdictional IP litigation. Drawing on years of experience helping companies extend their brands into new markets, Mitch crafts practical and efficient strategies to navigate past the issues that arise and helps that expansion go smoothly.

With more than 9,000 trademarks under management, Mitch and his team devise commercial and legal tactics to drive brand value, fortify brand strength and lower the cost of global trademark portfolios. Mitch also represents clients embroiled in domain name disputes and in proceedings before the United States Patent and Trademark Office (USPTO). In these matters, he’s known for using creative approaches and achieving improbable outcomes.

Clients often turn to Mitch for his global management guidance when they grow their companies by acquisition and have several operating facilities around the world, each with its own IP portfolio. He identifies opportunities to pull everything together under a unified strategy. Additionally, when a company makes such a move, finances and brand reputations sometimes take a hit, requiring Mitch to step in. He uses his deep knowledge base and diverse skill sets to stop revenue from hemorrhaging and reputations from being damaged by infringement, counterfeiting and other means. He works hard to improve the client’s balance sheet and its market status.

In today’s complex global economy, clients face many challenges. Mitch guides them through the byzantine web of regulatory compliance issues both domestically and internationally, including the new European data and privacy directives. He advises them on E-commerce and data privacy concerns, and helps them protect their intellectual property from the incredibly sophisticated ways, often online, that people now have to monetize IP rights owned by others.