Practice Areas
Kritiyanee is a partner in Baker McKenzie Thailand’s Intellectual Property and Technology Practice Group in Thailand. She specializes in navigating the complexities of technology law, digital platforms, data privacy, cross-border data transfers, and cybersecurity. She advises Fortune 500 clients on emerging technologies such as Artificial Intelligence (AI), cloud computing, blockchain, Web 3.0, Game-Fi, Digital ID, data sharing, and trust services.
She provides legal counsel for leading domestic and international clients on:
• Artificial Intelligence (AI): AI risk-mitigation, compliance and governance; drafting AI policies, agreements, and licensing; AI public policy and cross-border legal assessments; providing legal training and updates on AI laws.
• Data Protection & Cybersecurity: data privacy compliance, data governance, cross-border data transfers, data localization, data mapping, data analytics, and enforcement in response to data protection and cybersecurity incidents.
• Digital Platforms & Emerging Technologies: platform liability mitigation, digital platform regulation, direct marketing, digital ID, blockchain, Web 3.0, metaverse, GameFi, data sharing and trust services.
• E-commerce, E-transactions, Outsourcing, and Technology: electronic signatures, e-seals, digital identification, authentication, NFTs, IT outsourcing, labelling, hosting immunity, safe harbour, spam mail, email marketing, SMS and push notifications.
• Computer Crime and Cyber Fraud: computer crime, criminal code, and anti cyber fraud.
• Music and Digital Media: music industry, gaming, e-Sports, advertisement, and entertainment.