Jason Rudkin-Binks

Practice Areas

Jason is a leading practitioner with over 25 years of multi-jurisdictional experience within his specialist area of trade marks and branding. His expertise covers related aspects of intellectual property (e.g. copyright, designs, passing off, Fair Trading Act issues, anti-counterfeiting) but his passion lies in brand strategy, brand development, brand protection and commercialisation.

Career

Hudson Gavin Martin | 2007

Russell McVeagh | 2005 - 2007

Hammonds (UK) | 2001 - 2004

Shell (UK) | 2001

GlaxoSmithKline (UK) | 2000

Gouldens (UK) | 1997- 1999

Professional Memberships

Jason is a member of IPSANZ and INTA – where he has participated in INTA committees (namely Domain Disputes, Ownership & Whois, Indigenous Rights and Geographical Indicators).

Personal

Jason is a keen advocate for the unique non-departmental “one team” approach within the firm ensures that everyone within the firm has opportunity to contribute to a client’s brand strategy. Hudson Gavin Martin prides itself on providing a varied and challenging working environment where everyone is encouraged to make a significant contribution to the firm by stepping-up to challenges and being proactive.

Industry Sector Expertise

Having practiced in the UK (1997 to 2004) and New Zealand (2005 to present), including working in-house for globally recognised brands, GlaxoSmithKline and Shell (in their London offices), and in private practice (Gouldens, Hammonds in the UK and Russell McVeagh and Hudson Gavin Martin in New Zealand). Jason has a thorough and informed understanding of what clients need and how best to service those needs, legally, commercially and economically.

In the last 4 years Jason has helped to re-brand 3 national and market leading entities in New Zealand, including the local company previously known under the globally well-known telecommunications brand ONE NZ (formally Vodafone NZ). No other practitioner, or firm, has had such a profound effect on the consumer brand landscape in New Zealand.

Clients

Jason acts for a wide range of clients across many different types of industry (for instance those involved in SaaS, technology, fashion, insurance, pharmaceuticals, food and FMCG), including many famous New Zealand (IAG, The Collective, ERoad, Heartland Bank, Douglas Pharmaceuticals, Hallensteins, Stuff, NIWA, Stolen Girlfriends Club, Vector, Genesis) and global brands (Louis Vuitton, NBA, Hewlett Packard Enterprise, HP Inc, One NZ, Vodafone Group, BBC, Clif Bar, ARM).