Practice Areas
As managing partner of Sorainen Latvia and the head of the firm’s Competition and Regulatory practice in Latvia, she has practised as an attorney-at-law since 2008. Her experience includes providing legal assistance in complex competition law and intellectual property law cases, as well as on various regulatory matters, especially in relation to the life sciences, pharmaceutical sectors and ESG. Her work often involves creating a strategy and leading a team of experts to achieve the best and most creative solutions. She believes that her work as an attorney has gained much support from her original education in philosophy.
Work Highlights
Competition law advice and litigation. Ieva has assisted many clients involved in investigations by the national competition authority. If relevant, she tries to achieve a settlement in infringement proceedings and sometimes has managed to ensure that the investigation into her clients is terminated immediately after receipt of the statement of objections. She has experience in representing her clients before courts of all instances in competition litigation cases. She also helps clients fight wrongs, such as by drafting complaints about violations of competition neutrality and unjustified public involvement in the private sector.
IP advice and litigation. She has successfully helped many clients protect their intellectual property and creative work. As a professional patent attorney specialising in trademark matters, she represents clients in trademark opposition cases before Latvia’s Industrial Property Board of Appeal and at the EU IP Office. She is one of the few attorneys in Latvia experienced in representing pharmaceutical industry clients in patent litigation, and have obtained successful solutions in several interim measure cases.
Life sciences and pharmaceutical sector regulations. She has advised many manufacturers and distributors of pharmaceutical and medical devices, as well as industry associations, on applying rules on distribution, pricing of medicines, compensated medicines, advertising and relationships with patients and governmental organisations. Among her activities in sector-related associations she also contributes to commenting on draft laws and facilitating developments in this industry.
Privacy and data protection. Her experience includes handling complex GDPR implementation and compliance projects for clients in such industries as consumer lending, real estate management, international trading companies and medical institutions. She has created the GDPR guidelines for the Latvian Association of Communication Agencies.
Media law and creative industries. For almost 20 years Ieva has served as the Latvian correspondent for the “European Audiovisual Observatory” newsletter on audiovisual media law, and acted as the Latvian expert in surveys on film funding, European audiovisual works, on-demand services and media regulatory bodies, among other subjects. She has successfully defended TV broadcasters in defamation litigation and provided pro bono advice to the Latvian Association of Journalists, as well as provided consultation to authors and creative individuals on legal matters.
