Hope Shovein

Practice Areas

Trademarks, Copyrights, Online Enforcement & Anti-Counterfeiting,

Career

Hope V. Shovein has built her career at Brooks Kushman, where she has spent more than two decades advising clients on trademark and intellectual property matters and currently serves as a Shareholder and Co-Chair of the Trademark Practice. She joined the firm early in her career and has grown into a leadership role, overseeing trademark strategy, portfolio management, and enforcement efforts for clients across a wide range of industries.

Prior to joining Brooks Kushman, Hope gained in-house experience within the intellectual property department of a major automotive company. This early experience provided her with a strong foundation in both domestic and international trademark law and continues to shape her practical, business-oriented approach. She understands the internal pressures faced by in-house counsel and provides guidance that is efficient, targeted, and aligned with broader commercial objectives.

Over the course of her career, Hope has developed deep experience managing complex trademark portfolios and advising both domestic and multinational clients on brand protection strategies. She works closely with legal and business teams to deliver solutions that address legal risk while supporting business growth. In addition to her client work, she plays an active role in leading and developing the firm’s trademark practice and mentoring attorneys, contributing to the continued strength and expansion of the team.

Professional Memberships

International Trademark Association (INTA)

Publications

Co-Author, “2025 USPTO Trademark Fee Changes,” Brooks Kushman Client Alerts, December 2025

Author, "Federal Circuit Rules That Scandalous and Immoral Trademarks May Be Registered," Brooks Kushman Trending IP Blog, December 2017

Featured, “Intellectual Property Law is Hashing Things Out,” Michigan Lawyers Weekly, February 2016

Co-Author, “Hey, What’s the Big Idea?! Why Estate Planners Need to Understand the Basics of Intellectual Property,” Michigan Probate and Estate Planning Journal, Winter 2014

Author, “Trademarks in the Internet Age: Use of Trademarks by Search Engine Ad Programs,” Michigan Lawyers Weekly, October 2007

Author, “U.S. Entry into the Madrid Protocol: Time to Re-evaluate Your Trademark Portfolio?” 10 No. 4 Andrews Intellectual Property Litigation Rep. 14, July 2003

Personal

Hope enjoys traveling with her husband, often favoring warm-weather destinations and time near the water. She is a member of the Detroit Yacht Club and previously served as its Commodore, reflecting her long-standing involvement in the club and its community. She also enjoys spending time with her dog, which is a central part of her day-to-day life.

Awards

Industry Sector Expertise

- Consumer brands and lifestyle products

- Luxury and premium brands

- Retail and direct-to-consumer companies

- E-commerce and digitally driven brands

Education