Faye McConnell

Practice Areas

Faye is a brands expert. Recognised as a Rising Star by Legal 500 and Managing Intellectual Property, an IP leader by WIPR, and shortlisted for Rising Star of the Year by MIP in 2024, she advises on brand strategy and enforcement, supply chain contracts, sponsorship deals, collaborations, advertising clearance and consumer law compliance. Faye specialises in the fashion, beauty and media sectors.

Having spent two years seconded to Camelot, she understands what clients need and they value her pragmatic approach. Faye acts for many global luxury fashion and beauty houses as well as mass market brands. Her everyday dealings with clients including a luxury conglomerate, Iconic London, an international fashion group and DPD UK mean she knows the biggest issues facing the sector and its suppliers right now. Faye’s advice has helped brands expand internationally, adapt to omnichannel selling and implement their marketing strategies. Many of these projects are confidential and the clients Faye works with require anonymity.

Faye also has a number of clients in the film production industry and regularly advises them on their arrangements with major film studios.

Faye combines this sector knowledge with technical expertise. She obtained a distinction on the IP Diploma from the University of Oxford and writes opinion pieces for publications such as Retail Week and technical precedent documents for LexisNexis.