Firm / Organisation

Romero Pineda & Asociados, Compañía de Abogados

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This content is provided by Romero Pineda & Asociados, Compañía de Abogados.

Managing Partner: Jose Roberto Romero
Senior Partners: Roberto Romero, Carlos Castillo, Roxana Romero
Number of partners: 4  
Number of other lawyers: 21

Intellectual Property: José Roberto Romero, [email protected]
Corporate & International: Francisco Martinez, [email protected]
Litigation: Carlos Castillo, [email protected]

Firm Overview:
Romero Pineda provides a full range of legal services to international, regional and local businesses. Founded in 1978 by Dr Roberto Romero Pineda, the firm is organised in four primary departments, banking, corporate, intellectual property and litigation, which work collaboratively to assure a comprehensive perspective and specialised expertise. Superior legal knowledge, excellent skills and responsive client service have always been absolute priorities of the firm. Romero Pineda is the exclusive Salvadoran member in the world’s leading legal and business network: Lex Mundi which has stringent performance standards and provides the firm access to legal experts around the world. The firm has continually been granted the top ranked category by Chambers and Partners Latin America and its lawyers have been catalogued as Leading Lawyers by IFLR 1000. The firm has been awarded as ‘IP Law Firm of the year’ and all its practices are highly ranked.

Main Areas of Practice:

Intellectual Property:
The firm’s lP department helps clients identify, secure, assert and defend all aspects of their intellectual property rights in trademarks, copyright, patents, domain names and trade secrets. In addition to IP administration, Romero Pineda’s lawyers have been recognised for their transactional experience involving IP, such as acquisitions, sales, technology transfers, e-commerce, and licenses and franchising.
The intellectual property team identifies, secures, upholds and protects clients’ inventions and creations. Clients, in turn, trust the firm to protect their innovations, literary and artistic works, symbols, brands, business names, domain names and trade secrets they use in the global market.
The group also prosecutes the health/sanitary registrations required for health, personal care and food products. With the litigation department, the firm has unequalled capability in IP conflicts, disputes and enforcement.

The firm advises domestic, regional and multinational entities on the establishment, diversification and expansion of commercial operations, including business structure, mergers and acquisitions, contracts, free trade zone projects, due diligence, labour relations, immigration and foreign investment registration.

Banking & Finance:
Romero Pineda’s banking department provides highly specialised legal services to domestic and international banking and financial institutions regarding the establishment and development of operations in El Salvador and Central America. The firm is experienced in handling matters such as incorporation of new banks; secured, unsecured transactions and collateral; syndicated loans; acquisition of local banks; cross-border loan transactions; and due diligence investigations.

The litigation department is experienced in all types of commercial disputes and equipped to handle complex cases involving multinational parties. The firm has a demonstrated record of success at the trial and appellate levels, and is also experienced in negotiating settlements. Several of the firm’s lawyers are certified mediators and arbitrators.

The firm’s specialised anti-counterfeiting team works with clients to manage and implement their strategies and enforcement programs, including monitoring procedures, border enforcement measures and litigation.

Franchising & Licensing:
Romero Pineda assists clients in expanding their businesses through licensing, franchising and distribution arrangements. The firm has helped international franchisors to conform their agreements and operations to local requirements.

The firm’s expertise in labour law is key to helping the clients to comply with their labour obligations and receive appropriate support for the management of their work forces.

Romero Pineda’s tax specialists advise on general and industry-specific issues, including the creation of structures to minimise tax liability; tax effects of financing by international lenders; taxes on mergers, acquisitions and joint ventures involving local and international companies; and tax implications of insurance policy sales.

Mergers & Acquisitions:
Romero Pineda’s corporate lawyers counsel public and private companies on options for amalgamations, joint ventures, strategic alliances and substantial equity investments. The lawyers also facilitate negotiations and prepare documents.

The firm has specific industry experience assisting both passenger and cargo airlines in the business and regulatory aspects of operations, ranging from the acquisition of operating permits to authorisation for changes in schedules and new routes.

IT, Data Protection & Privacy Division:
The firm has an interdisciplinary team with extensive litigation, regulatory, technology and compliance experience. Its lawyers develop and implement regulatory strategies and provide valuable advice across multiple practice areas: data protection compliance and enforcement issues, disputes resolution, related intellectual property issues, e-commerce infringement issues, electronic direct marketing rules (online deceptive advertising), access to information, including via freedom of information, cybercrime/cybersecurity.

International Work:
40 years of experience have allowed the firm to be known for its expertise working with a wide range of industries that increasingly attain greater growth in the world. Romero Pineda has a wide range of international and multinational clients. It represents clients from industries and sectors including retail and consumer goods; hospitality; technology; telecommunications and entertainment; banks, financial institutions and insurance; lifescience and health; food and beverages, fashion.

English, French, Italian, Portuguese, Spanish.