Elsy Durán
Latin America Guide 2025
Up and Coming : Intellectual Property
Email address
[email protected]Contact number
+503 2505-5555Share profile
Up and Coming
About
Provided by Elsy Durán
Practice Areas
Intellectual Property
Administrative Law
Mergers and Acquisitions (M&A)
Foreign Investment
Franchises
Consumer and Competition Law
Civil and Commercial Contracts
Incorporation and Maintenance of Commercial Companies
Authorization of Non-Profit Associations and Foundations
Labor Law
Customs Law
Public Tenders and Awards
Career
Partner and manager of Intellectual Property of the Firm. Throughout his career, he has worked in different areas of Law, specializing in Intellectual Property, Administrative Law and Corporate Law.
With over 15 years of dedicated work in Intellectual Property, Elsy has established herself as an expert in the field. Her experience enables her to provide clients with dynamic and innovative regional strategies for effectively managing Intellectual Property assets.
Currently, her practice includes the issuance of legal opinions and strategies for searches, new filings, maintenance, management and defense of Intellectual Property assets. She is also an advisor on corporate transactions such as assignments, mergers and other corporate procedures that affect brands, trade names. and other intellectual property rights. The client portfolio includes internationally renowned companies.
Her professional career, prior to joining the Firm, includes judicial experience and in the practice of Intellectual Property and Health Registries in other legal firms with regional scope, which allowed her to acquire experience in the application of standards, criteria and legal procedures that benefit different regional blocs.
Due to her experience in handling regional cases, she spearheaded the restructuring and international expansion of the firm's Intellectual Property department. This resulted in increased and successfully managed regional portfolios, for which she is currently responsible for procedures impacting Intellectual Property portfolios across various countries worldwide.
She also advises companies with growth or expansion plans through franchises, joint ventures and other legal figures. She is currently legal advisor to the COEXPORT Franchise Committee and has received training in franchise consulting.
Elsy has experience in teaching, especially in the field of Civil Law, Commercial Law and Intellectual Property, as well as experience in training merchants and entrepreneurs in aspects of regularization of commercial activities, protection strategies and observance of Intellectual Property rights. among which are mentioned: Presentation within the «2nd. SME Forum "Advancing in the Digital World" of Tigo Business with the theme "Register your brand and protect the Intellectual Property of your business", participation as an advisor in the Women's Business Consultancy carried out by the National Commission for Micro and Small Businesses (CONAMYPE ) through its National Women's Entrepreneurship Program, among others.
She participated in the RP&A HER Program that focused on specialized legal assistance for women entrepreneurs; Subsequently, with the need to expand the scope of beneficiaries of that first program, Elsy was part of the formation of the Innovation Project® focused on entrepreneurs and small business owners and currently leads this program that has a great sense of social responsibility. Elsy also collaborates with different foundations and associations that work to improve the conditions of our country, especially those that help improve the quality of life of children and women in El Salvador.
Elsy is certified as a Change Management Practitioner by ISEADE – FEPADE / Change Americas, Colombia.
Professional Memberships
She is a member of the Salvadoran Association of Intellectual Property (ASPI), of the Inter-American Association of Intellectual Property (ASIPI), she is also part of the Trademark Office Practice Committee of the International Trademark Association (INTA), as well as a member of legal and committees. of Intellectual Property in different chambers in El Salvador such as: British Salvadoran Chamber of Commerce (BritCham) and the legal committee of AmCham El Salvador.
Publications
https://marcasur.com/noticia.php?NoNoId=6137&f=05-2023
https://issuu.com/derechoynegocios/docs/edicion_132-2 (Pages 16-17)
https://issuu.com/derechoynegocios/docs/edici_n_122_dyn_web (Pages 18-19)
https://www.latincounsel.com/?Lawyer=Romero_Pineda_Elsy_Duran
https://issuu.com/derechoynegocios/docs/edici_n__89 (Pages 32-33)
Industry Sector Expertise
Intellectual Property
Administrative Law
Mergers and Acquisitions (M&A)
Foreign Investment
Franchises
Consumer and Competition Law
Civil and Commercial Contracts
Incorporation and Maintenance of Commercial Companies
Authorization of Non-Profit Associations and Foundations
Labor Law
Customs Law
Public Tenders and Awards
Languages Spoken
Spanish, English and Portuguese
Education
Universidad José Matías Delgado
Bachelors in Law
Instituto Superior de Economía y Administración de Empresas (ISEADE-FEPADE)
Degree in International Business
Universidad CentroamericanaNicaragua/Universidad “Rafael Landívar”- Guatemala/Universidad Centroamericana “José Simeón Cañas”-El Salvador
Regional Master's Degree in Central American Integration and Development
Awards
Recognition for participation in the 2nd. SME Forum “Advancing in the Digital World” as a speaker
2nd. SME Forum
Recognition as one of the young professionals with the greatest impact and projection at the national level in her first edition of the “Las 45 de 45”
Derecho y Negocios Magazine
2023
Associates to Watch
Chambers and Partners
2023
Recommended Individual
WTR 1000
2023
Ranked Lawyers
Legal 500
2024
Chambers Review
Latin America
Elsy Durán continues to receive strong recognition among market commentators for her IP practice.Her work includes assisting clients with brand portfolio management, including trade mark filing, renewals and litigation matters.
Strengths
Provided by Chambers
"Elsy Durán is always friendly, efficient and agile in her responses. She provides close and professional client service and a high level of sophistication."
"Elsy Durán is always friendly, efficient and agile in her responses. She provides close and professional client service and a high level of sophistication."
Discover other Lawyers at
Romero Pineda & Asociados
El Salvador
Key Sectors
Provided by Romero Pineda & Asociados
Technology, Media and Telecoms (TMT)
Retail and Consumer
Health and Life Sciences
Business and Professional Services
Property, Construction and Infrastructure