Intellectual Property

About

Provided by Dentons New Zealand

Dentons Kensington Swan has one of NZ's leading IP teams. We are the team of choice for clients facing business-critical IP and innovation issues and opportunities. We help businesses create global brands, navigate new technologies, resolve disputes and leverage IP assets. Our decades of expertise and absolute commitment to our clients’ success means they trust us with their most important IP challenges. Brand protection and enforcement is in our DNA. This year we advised our clients on several of New Zealand’s highest profile IP disputes, including making new law on the use of nicknames as trade marks (for a former NZ Prime Minister) and succeeding in the first High Court passing off trial in several years (for Merisant Company). We have deep expertise in our clients’ business sectors, and are one of very few IP teams with true expertise in Plant Variety Rights protection in NZ and internationally. We also operate one of the largest trade mark filing and prosecution practices of any full-service NZ law firm. We specialise in practical and skillful commercialisation of IP that maximises the value of our clients’ assets. We regularly advise and negotiate IP contracts, and assist businesses with the sale, purchase, licensing and financing of IP assets and technologies.