Intellectual Property: Trade Mark & Copyright

Baker McKenzie has enviable cross-border capability and is frequently instructed by distinguished Australian brand owners and blue-chip multinationals. This well-regarded practice provides comprehensive coverage of all IP assets, with particular strength advising household-name corporates in respect of brand protection and anti-counterfeiting actions as well as franchising, site-blocking and other copyright, patent and passing-off matters. Baker McKenzie has strong capability in global trade mark portfolios and is able to service clients across a wide range of industries, including food and beverages, consumer goods, retail, healthcare, hospitality, media and technology.