Department profile
Baker McKenzie

Intellectual Property

Asia-Pacific Guide 2026 : Vietnam


Baker McKenzie

Rankings

About

Provided by Baker McKenzie

Specialist knowledge: Baker McKenzie’s specialist Intellectual Property Group has a long and distinguished track record of advising clients on how to manage, protect and enforce their IP portfolios to obtain distinct business advantages. This has become especially important given the wide-ranging effects of the Covid-19 pandemic, ever since which intangible assets such as IP have become more influential and critical to our clients’ businesses. 

Shaping the legislation: Our IP Group continues to be very active in advocating various Vietnamese regulators and law drafting teams to comment on important legislation. Such legislation includes the draft IP Law for shaping the country’s IP legal system, which has been developing in a way that is consistent with the intl. norms and standards. We continue to represent the owners of many of the world’s best-known trademarks and brand names. Our work for these clients involves assisting them in all aspects of their IP portfolio mgmt., incl. acquisition, protection, enforcement, strategising, and commercialisation of IP rights, as well as with franchising and licensing agreements. 

Full-service local offering: In order to help provide more effective and comprehensive services to our clients, as well as centralise our IP Practice, Baker McKenzie has allied with BMVN International LLC ("BMVN"). BMVN is a fully licensed IP firm that is dedicated to representing Baker McKenzie’s clients before the IP Office of Vietnam.

Chambers Review

Provided by Chambers

Intellectual Property - Vietnam

Band 1

Band 1


What the Team is Known For

Baker McKenzie has a leading IP law practice in Vietnam with outstanding expertise in brand protection matters, working alongside dedicated local litigation arm BMVN International. The firm also takes on anti-counterfeiting matters and copyright infringements, and is well-versed in trade mark prosecution and enforcement for local and international companies. The team attracts well-known corporate clients from the media, technology and consumer goods industries. The firm is well equipped to handle pan-Asia mandates and works closely with its extensive international network to provide seamless cross-border services.

Work Highlights

Provided by Chambers

  • Baker McKenzie assisted Costco in a trade mark opposition proceeding against a copycat trade mark filed by a local company in Vietnam.

Strengths

Provided by Chambers

  • Baker McKenzie are very thorough with every explanation, especially the nuances of the law in Vietnam, and they excel with follow-up on the status of cases.

    Intellectual Property respondentAsia-Pacific
  • The firm has strong networks within the local IP community, which enables it to provide clients with informed, strategic advice that aligns with both regulatory requirements and market dynamics.

    Intellectual Property respondentAsia-Pacific

Notable Practitioners

Provided by Chambers

  • Band 1Manh Hung Tran
    Band 1Manh Hung Tran

    Manh Hung Tran

    Manh Hung Tran is a partner at BMVN International and is based in Hanoi. He is a highly reputed IP lawyer whose practice covers trade mark, copyright, design and technology matters.
  • Band 2Minh Tri Quach
    Band 2Minh Tri Quach

    Minh Tri Quach

    Minh Tri Quach is a partner at BMVN International in Hanoi. He has particular expertise in IP-related disputes work, as well as enforcement.
  • Band 3Thi Kieu Hoa Tran
    Band 3Thi Kieu Hoa Tran

    Thi Kieu Hoa Tran

    Thi Kieu Hoa Tran is special counsel in the firm's Hanoi office and an emerging name in the Vietnamese IP legal market. She regularly works with major international corporations on trade mark registration and infringement matters, as well as domain name cases.
    • Hoa always communicates clearly and provides to-the-point advice. Her sense of responsibility and responsiveness is impressive.

      Intellectual Property respondentAsia-Pacific
    • Hoa excels in providing responsive and proactive support. Her sophisticated understanding of complex legal matters is also a key asset.

      Intellectual Property respondentAsia-Pacific

Ranked Individuals at Baker McKenzie (3)

Vietnam

Members

Provided by Baker McKenzie

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