Intellectual Property
Asia-Pacific Guide 2025 : Vietnam
Band 1
Email address
[email protected]Contact number
+84 8 3829 5585About
Provided by Baker McKenzie
Specialist knowledge: Baker McKenzie’s specialist Intellectual Property Group has a long and distinguished track record of advising clients on how to manage, protect and enforce their IP portfolios to obtain distinct business advantages. This has become especially important given the wide-ranging effects of the Covid-19 pandemic, ever since which intangible assets such as IP have become more influential and critical to our clients’ businesses.
Shaping the legislation: Our IP Group continues to be very active in advocating various Vietnamese regulators and law drafting teams to comment on important legislation. Such legislation includes the draft IP Law for shaping the country’s IP legal system, which has been developing in a way that is consistent with the intl. norms and standards. We continue to represent the owners of many of the world’s best-known trademarks and brand names. Our work for these clients involves assisting them in all aspects of their IP portfolio mgmt., incl. acquisition, protection, enforcement, strategising, and commercialisation of IP rights, as well as with franchising and licensing agreements.
Full-service local offering: In order to help provide more effective and comprehensive services to our clients, as well as centralise our IP Practice, Baker McKenzie has allied with BMVN International LLC ("BMVN"). BMVN is a fully licensed IP firm that is dedicated to representing Baker McKenzie’s clients before the IP Office of Vietnam.
Chambers Review
Baker McKenzie has a leading IP law practice in Vietnam with outstanding expertise in brand protection matters, working alongside dedicated local litigation arm BMVN International. The firm also takes on anti-counterfeiting matters and copyright infringements, and is well versed in trade mark prosecution and enforcement for local and international companies. The team attracts well-known corporate clients from the media, technology and consumer goods industries. The firm is well equipped to handle pan-Asia mandates and works closely with its extensive international network to provide seamless cross-border services.
Work Highlights
- Baker McKenzie provided strategic advice and action plans for Starbucks on the potential impact of Vietnam's IP law on its brand management and operations, including facing challenges from local infringers.
Strengths
Provided by Chambers
"Baker McKenzie provide outstanding services and are wise and practical in their advice."
"Much attention is paid to our company's commercial interests in the country. I have only experienced the utmost attention and detail from all team members."
"Baker McKenzie provide outstanding services and are wise and practical in their advice."
"Much attention is paid to our company's commercial interests in the country. I have only experienced the utmost attention and detail from all team members."
Notable Practitioners
Manh Hung Tran is a partner at BMVN International and is based in Hanoi. He is a highly reputed IP lawyer whose practice covers trade mark, copyright, design and technology matters.
"He is very nice and customer-oriented."
Minh Tri Quach is a partner at BMVN International in Hanoi. He has particular expertise in IP-related disputes work, as well as enforcement.
Thi Kieu Hoa Tran is special counsel in the firm's Hanoi office and an emerging name in the Vietnamese IP legal market. She regularly works with major international corporations on trade mark registration and infringement matters, as well as domain name cases.
"We use her for her strategic overview and her responsiveness. She's a great trade mark attorney."