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Chambers Review

Provided by Chambers
Intellectual Property - Asia-Pacific Region
1
Band 1
What the team is known for

Baker McKenzie has a comprehensive offering of top-league IP practices across jurisdictions in the Asia-Pacific region including China, Singapore and Japan as well as Australia, Malaysia, the Philippines, Vietnam, South Korea, Thailand and Taiwan. Handles the full array of IP matters including trade mark and patent portfolio management and transactional IP issues. Additionally offers an ASEAN one-stop trade marks package to assist clients with filing applications in all ASEAN countries. Boasts industry-specific expertise in the food and drink, media and entertainment sectors. Advises clients on a wide array of copyright issues, including moral rights and licensing matters.

Strengths

A client highlights the strength of the firm's international network, saying: "Baker McKenzie has networks and information sharing with branches in each country," going on to note "the depth of knowledge of the lawyers and patent attorneys."

A client reports: "Baker McKenzie have offices in many countries, so it is convenient for customers to receive their service."

Another client adds: "They provide a reliable and speedy work product with outstanding detail and analysis."

Work highlights

Baker McKenzie successfully defended Starbucks in five trade mark infringement cases brought by a Quanzhou company. The lawsuits involved the trade mark of 'Xiong Zai' in Chinese characters.

Baker McKenzie represented Arçelik in the negotiations of the brand licensing of the USD300 million JV between Arçelik and Hitachi Global Life Solutions.

Notable practitioners

Say Sujintaya in Bangkok, Vietnam-based Manh Hung Tran and Minh Tri Quach as well as Kherk Ying Chew in Malaysia are key contacts in South-East Asia. Tan Loke-Khoon leads the Greater China IP practice.