Baker McKenzie

Intellectual Property Department

Asia-Pacific Region
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What the team is known for Comprehensive offering of top-league IP practices across jurisdictions in the Asia-Pacific region including China, Singapore and Japan as well as Australia, Malaysia, the Philippines, Vietnam, South Korea, Thailand and Taiwan. Handles the full array of IP matters including trade mark and patent portfolio management and transactional IP issues. Additionally offers an ASEAN one-stop trade marks package to assist clients with filing applications in all ASEAN countries. Boasts industry-specific expertise in the food and drink, media and entertainment sectors. Advises clients on a wide array of copyright issues, including moral rights and licensing matters.

Strengths A client reports that team members "have a very collaborative approach, present practical options to progress the matter, and are good problem solvers - typically presenting a number of viable backup options for us to consider."

"There is a sense of speed and accuracy in responding," says one pleased client, who adds: "It is a global law firm and I feel that I have a very close relationship with its bases in each country."

One client notes that team members "are not only well versed in the law but also provide very practical advice which can be applied in a commercial setting. They are able to provide clear and practical solutions which take into account associated risks."

A client reports: "Their performance has been terrific. Our company needs a firm with global footprint and I believe Baker McKenzie will be the firm able to help us on this, and it's been proven 100% true. There is no corner that we cannot reach."

One interviewee comments: "They understand the information I need to make a decision or move forward, and provide all the information in the first communication such that we do not need to bother with the back-and-forth. I also believe they are incredibly efficient and provide the company with sound legal analysis and recommendations, that are both practical from a business and legal perspective."

Another source adds: "The Baker McKenzie team understands what our commercial needs are and provides both legal and practical advice to us. Always meet our expectation and tight timeline."

Clients also laud the team's pragmatic counsel: "They are fantastic, really prompt and give helpful, practical advice."

A client reports that the team is "very thorough, precise and responsive."

Another interviewee comments that the lawyers "provide a really good quality of service and are available to answer questions."

"The team stands out with its professionalism," says one client, adding: "When I give them a case and background information, they are able to conduct preliminary research and advise us on the targets and estimates. They are very realistic, and help us to manage expectations."

Another interviewee appreciates that the team has both "a good reputation in the legal industry" and "a global network that we would require as part of their services."

A client describes the team as "professional, efficient and able to provide legally sound advice which is also commercial," going on to add that its members "are adept at handling issues concerning US laws."

Another client notes: "Strengths of the firm’s practice include being very thorough in their advice, excellent quality of output, and exceptional client care. I always feel I can get in contact with the team at any time."

Work highlights Acted for In-N-Out Burgers in Australian Federal Court proceedings against a third-party business trading as Down N' Out.

Advised Amadeus Code, the creator of an AI music application, on its IP and licensing requirements.

Acted for Abbott Laboratories in trade mark opposition proceedings against Nestlé regarding the latter's application to register its 'HM-O' mark. The matter went to the High Court of Singapore.

Represented Centek in its action against four individual defendants and two companies for breach of confidence relating to trade secrets and confidential information.

Acted for Unilever on the management of its trade mark portfolio in Indonesia, including searches, filings and opposition actions.

Notable practitioners

Say Sujintaya in Bangkok, Vietnam-based Manh Hung Tran and Minh Tri Quach as well as Kherk Ying Chew in Malaysia are key contacts in South-East Asia. Tan Loke-Khoon leads the Greater China IP practice.