Baker & Hostetler LLP

Advertising Department

USA - Nationwide
Current View:

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What the team is known for Impressive advertising practice offering counsel on the intersection of advertising with technology, new media, privacy and intellectual property. Caters to a number of high-profile brands, providing a wide range of services, including compliance advice and representation in regulatory challenges.

Strengths One source highlights the firm's "deep well of advertising expertise," and also comments: "The team’s size is a bonus, as there is always someone I can call to help."

Another client notes: "The infrastructure organizationally is stellar. The legal advice and intuitive nature of making each client feel as if your challenges are the only work being produced at that moment is monumental. Having a lawyer that is available 24/7 calms every worry."

Work highlights Represented Kraft Heinz in a challenge before the NAD involving the use of the claim 'Upgrade Your Mayonnaise' on point-of-purchase displays for its Heinz Real Mayonnaise.

Notable practitioners

Amy Mudge
co-leads the firm's advertising, marketing and digital media practice. She assists clients with cutting-edge advertising issues, and is particularly experienced with handling proceedings before the NAD and other regulators. A client comments: "She is absolutely fantastic. She is practical and gives very good common-sense guidance."

Linda Goldstein
is renowned for her expertise in advertising, with peers highlighting her as an "important figure in the field." She acts for an enviable client base in the full gamut of advertising concerns, including claims substantiation and challenges before regulators. A client comments: "Linda’s incredible insight and ability to be solution-oriented yet mindful of regulations and legal needs make every experience better than the last." Another source appreciates that "she tries to come up with pragmatic solutions that balance legal risk with the clients’ business needs."