Daniel Kaufman

Practice Areas

Daniel Kaufman joined BakerHostetler’s Advertising, Marketing and Digital Media team in 2021 after a long career at the Federal Trade Commission (FTC) Bureau of Consumer Protection. He has advised clients on a wide range of FTC concerns, including advertising and green claims, data practices, online billing practices, the use of endorsements and testimonials and country of origin claims. He has represented numerous companies that are subject to FTC consumer protection and privacy investigations on topics ranging from billing practices to online disclosures and the use of data for advertising purposes.

A preeminent thought leader and subject matter authority in advertising and data privacy issues, he is a frequent speaker on consumer protection matters and can provide context for the challenges our clients face in the areas of privacy and consumer advertising. He has unique insights into what is in store for the industry as the FTC changes direction with new leadership, new priorities, the use of different legal authorities and collaborations with state and federal partners.