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Provided by Zach Olsen
Zach Olsen leads Infinite Global’s San Francisco office and oversees the firm’s crisis response and reputation management group. His work includes helping organizations and individuals prepare for and respond to crises that threaten their reputations, brands and bottom lines.
Infinite’s clients look to Zach for strategic counsel on internal and external communications campaigns and high-stakes litigation PR efforts, and value his expertise in assessing and responding to public-facing crises. Those clients include public entities, law firms, financial services institutions, healthcare companies and C-suite executives in the US and abroad.
Zach is a frequent public speaker and author on topics important to Infinite’s clients, including the management of reputational risk and exposure, the incorporation of PR and media relations into broader marketing campaigns, and the leveraging of current events into credentialing efforts for individuals and organizations. He earned a B.A. with honors from the University of Massachusetts, Amherst.
Legal Marketing Association, member
InfraGard, member
“Learning from Roku’s Breach Communication Shortcomings” – PR News, May 2024
“How Law Firms Build And Protect Stellar Reputations” – Law360, November 2023
“The First 48: Our Firm Is Under Cyber Attack, Now What?” – New York Law Journal, October 2023
“Legal Consultant Limelight: Zach Olsen” – Lawdragon, July 2023
Navigating the Digital Storm: A Guide to Crisis Management for Law Firms” | New York Law Journal (July 2023)
“Northwestern University Had a Very Bad Week – Their Crisis Communications Made it Worse” | Infinite Brief (July 2023)
“The First 48: Our Firm Is Under Cyber Attack, Now What?” | New York Law Journal (October 2023)
“What do clients in crisis really need from lawyers?” ABA Journal (January 2022)
Provided by Chambers
Zach Olsen is the president of Infinite. He regularly advises clients on reputation management and litigation PR matters, and has particular expertise in mandates relating to cybersecurity. He is based in San Francisco.
Provided by Chambers
Zach Olsen is excellent. He is responsive and provides high-quality deliverables when promised.
Zach Olsen is a trusted adviser and he has a great team behind him.
Zach Olsen is excellent. He is responsive and provides high-quality deliverables when promised.
Zach Olsen is a trusted adviser and he has a great team behind him.