Firm Profile

Infinite Global

Crisis & Risk Management Guide 2023

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Crisis & Risk Management

Infinite Global

Infinite Global

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About

Provided by Infinite Global
Crisis & Risk Management
Firm Overview

The world’s largest and most sophisticated organisations trust Infinite Global to help build and manage their reputations, guide them through crises, and design communications campaigns that further their goals.


During the past two decades, Infinite has specialised in providing award-winning communications services to clients in the legal, financial services and real estate sectors. The firm’s integrated campaigns incorporate regional, national and international media relations, digital content strategy and crisis and litigation communications.


With an unrivaled ability to handle the most complex issues, Infinite is led by a diverse group of international communications professionals that includes former journalists and lawyers.


With staff in New York, Los Angeles, San Francisco, Chicago, Washington, DC, and London, Infinite Global is ideally positioned to provide on-the-ground support to US, UK and international clients, regardless of their time zone.


Main Areas of Practice

Crisis Communications:

Infinite Global advises a wide range of domestic and international clients facing difficult scenarios in which reputational, legal and commercial risk is high. The firm advises organisations and individuals, providing strategic counsel and tactical support to mitigate risk and protect reputations when it matters most.


Infinite is experienced across numerous sectors and reputational risk scenarios, often involving active litigation, regulatory and political pressure, media attention and heightened public scrutiny. Work spans each phase of the crisis lifecycle: from pre-crisis preparation and planning, to rapid crisis response and post-crisis reputational repair. It includes:

  • Crisis playbooks and training
  • Crisis strategy, preparation and stress testing
  • Incident response
  • Litigation communications
  • Data breach response
  • Insolvency and restructuring

Specialist crisis communications consultants are available 24/7 to respond to any emergent matter.


Litigation PR:

Litigation is fraught with reputational risk. Infinite Global has extensive experience helping organizations and individuals defend and enhance corporate and individual reputations amid complex disputes and litigation matters. More than 50 law firms in the UK and more than one-third of the Am Law 100 in the US have called upon Infinite to advise on a range of litigation and reputational matters.


The firm’s deep expertise in law enables its experts to work seamlessly with legal counsel in providing strategic reputational advice in support of wider litigation PR strategy, as well as tactical support around media management and court appearances.


Media Relations:

Effective public relations changes perceptions by creating impressions and inspiring trust. Infinite Global’s team of media experts, including former journalists, provides expert counsel across every segment of the media, from international and broadcast outlets to industry and trade publications, to build brand recognition and enhance reputation. Infinite’s work includes:

  • Communications strategy
  • Media relations
  • Thought leadership amplification
  • Brand storytelling
  • Change management and M&A
  • Corporate communications
  • Stakeholder engagement
  • Media training


Content Creation:

Great content and campaigns maximise every touchpoint a brand has with its stakeholders, building market recognition, empathy and trust. Infinite Global advises clients and their marketing functions on the development of distinctive ideas, points of view and brand narratives that cut through the noise and activate online and offline channels to reach target audiences.

Infinite understands the need to demonstrate true thought leadership backed up by thought provoking, original research and its role in fueling marketing activity and driving business development results. The IG Intelligence team has been built to help clients on this journey, integrating our capabilities across research, content, PR and wider communications to create campaigns that elevate expertise and turn subject matter experts into compelling and credible thought leaders.

Infinite’s services include:

  • IG Intelligence: beyond thought leadership
  • Brand campaigns, experience and activation
  • Special reports
  • Content strategy
  • Content creation including ghostwriting
  • Awards and directory submissions
  • Podcasts, video and multimedia
  • Social media audits, training and consultancy


Digital Services:

In today's hyper-connected world, where reputations are increasingly built and broken online, digital has become essential to a robust communications strategy. Infinite Global's experts combine deep knowledge of the latest digital tools and platforms with tactical acumen to build, optimise and protect clients' digital presence. Infinite Global believes in continual innovation, staying one step ahead of technological evolutions and working collaboratively with clients to orchestrate and execute impactful campaigns. Their specialists identify opportunities for creative storytelling and prepare for, monitor and respond to online reputation risks.

  • Digital strategy consultancy and transformation
  • SEO and website health audits
  • Cross-channel campaign planning
  • Comprehensive content creation and campaign activation
  • Reputation and crisis management
  • Social media and PPC campaign management
  • Technological innovation and performance improvement
Offices
  • New York
  • London
  • San Francisco
  • Los Angeles
  • Chicago
  • Washington, DC

Ranked Offices

Provided by Infinite Global

USA - Head office
UK

Infinite Global rankings

Crisis & Risk Management Guide 2023
Filter by
Band
UK-wide
Crisis PR & Communications
1 Department
1 Ranked Lawyer
Department
Crisis PR & Communications
2
Crisis PR & Communications
2
Band 2
Lawyers
Ryan McSharry
2
Ryan McSharry
2
Band 2
USA - Nationwide
Crisis PR & Communications
1 Department
1 Ranked Lawyer
Department
Crisis PR & Communications
4
Crisis PR & Communications
4
Band 4
Lawyers
Jamie Diaferia
2
Jamie Diaferia
Head of Crisis PR & Communications
2
Band 2