Lawyer profile for Global 2021
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Corporate/Commercial & Commercial Contracts - United Arab Emirates
This content is provided by Steve Bainbridge
Steve has extensive experience gained on a wide array of transactions underpinning the sports sector from governance issues to athlete endorsement agreements, anti-ambush marketing strategies, player contracts, broadcasting, merchandising and licensing agreements, disciplinary issues, and various sports-specific venue management arrangements.
He regularly advises foreign law firms, individuals, corporate entities, governing bodies and institutions on matters spanning motorsports, horseracing, triathlons, MMA, cycling, golf, tennis, cricket, rugby and football amongst others. With significant top-tier law firm experience in both North America and the Far East prior to moving to the Middle East, Steve spent a number of years at one of the largest law firms in Tokyo, representing clients on broadcasting rights and sponsorship contracts in connection with FIFA World Cups, X-Games, PGA tour sponsorships, videogame licensing and stadium naming rights deals.
Steve is an IAAF Judicial Tribunal member, a lecturer and advisor to numerous Sports Law LL.M. programs and he was previously General Counsel at Yas Marina Circuit managing the central legal function of the iconic F1 circuit, overseeing all contracts from F1 rights through sponsorship, broadcasting and venue contracts, as well as managing litigation and supervising secondees and outside counsel and advising the CEO and Board on risk and strategy.