LAWYER PROFILE
Robert Asher

Robert Asher

UK 2026

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Ranked in 1 practice area

About

Provided by Brodies LLP

Career

Bob is recognised as one of the world's leading hospitality lawyers, having more than 15 years' experience representing owners, operators, and lenders in transactions related to the hotel industry. He has been involved in many of the most significant luxury hotel transactions in recent times, and has closed transactions in more than 80 countries. He has particularly strong experience in the Middle East and Africa.

Bob has unrivalled experience with branded residential and mixed-use projects with hotel branding, and has assisted several major hotel groups with developing their branded residential products and form agreements. He has experience with nearly every hotel brand and many portfolio owners, and regularly assists clients in both operator selection tenders and has served as an expert arbitrator in operator-owner dispute resolution.

Chambers Review

Provided by Chambers

Chambers Guide to the Legal Profession

Hotels & Leisure - UK-wide

Band 3
Band 3

Individual Editorial
Robert Asher has a wealth of experience in the hospitality sector. He is regularly sought out by well-known hotel brand clients to advise on hotel management agreements, as well as acquisitions and dispositions.

Strengths

Provided by Chambers

  • He knows his stuff, he is very experienced.

    Hotels & LeisureChambers Guide to the Legal Profession
  • Bob is our go-to hotel lawyer.

    Hotels & LeisureChambers Guide to the Legal Profession
  • Robert boasts in-depth knowledge and experience in hospitality and branded residential business.

    Hotels & LeisureChambers Guide to the Legal Profession

Ranked Individuals at Brodies LLP (134)

Scotland

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