Band 4
Provided by Pilar Sánchez-Bleda
Auren Spain’s Media & Technology (M&T) department has more than 26 years of experience advising clients at the intersection of law, innovation and creativity. The team is widely recognised for its deep expertise in the audiovisual, entertainment, and technology sectors. Over the past four years, the department has further consolidated its position as a legal reference in areas such as esports, virtual environments, and cutting-edge digital platforms.
We deliver strategic legal counsel in two core verticals:
• Media & Entertainment: Rights acquisition, audiovisual and music production, co-productions, talent and image rights, copyright defence, sponsorships, influencer marketing, advertising regulation, and collective rights management. The team also has notable expertise in advising streaming platforms, interactive advertising campaigns and large-scale events.
• Technology & Innovation: Our team advises on technology licensing and contracting, e-commerce, software, AI and data use compliance, fintech, blockchain, apps and platforms, virtual reality, metaverse regulation, and videogame development. We are trusted partners in complex digital transformation and innovation processes, offering regulatory clarity and operational security.
Partner and co-director of the Auren Legal division at the Madrid office. She also serves on the Board of Directors of Auren Legal Spain. Ten years ago, she took on the challenge of establishing and leading the firm’s Media & Tech practice nationwide.
A tech lawyer with 25 years of experience advising the Entertainment & Leisure and Technology sectors. Her participation on Boards of Directors, both in national and international companies, has given her a 360-degree cross-functional perspective that directly influences her approach to proposing solutions and addressing legal challenges.
For the past seven years, she has been actively involved in Artificial Intelligence and technology projects, while continuing to focus on international co-productions, financial advising for audiovisual productions, content distribution, and the protection of intellectual and industrial property.
I share my knowledge through teaching and mentoring. Being an Auren ambassador is a must!
SANTANDER: Auren provides this company with specialised advice on digital matters for the development and operation of new applications and platforms, aimed at new business areas of the corporate group.
ALAIN AFFLELOU: Auren provides this international company with specialised advice on advertising, coordinating all legal communication strategies, taking into account the clinical nature of its products and technological aspects.
DIGITOONZ: Auren has provided support in the incorporation of the Spanish subsidiary of the Digitoonz group, one of the world's leading animation producers. It has provided legal support in the management of its structure and is providing comprehensive assistance in its audiovisual activities. Comprehensive advice is provided on the purchase and management of rights, the execution of productions and relations with third parties.
ACCIONA CULTURA
SATISFACTION IBERIA
OCU (ORGANIZACIÓN DE CONSUMIDORES Y USUARIOS) vs. Apple (two separate cases)
OMODA
PUY DU FOU
SEUR
CONTUBERNIO FILMS
María Negro Carbonero: Manager of the Media and Tech department of AUREN, with more than nine years of experience in the area of intellectual and industrial property, from different perspectives of the business world.
Her experience prior to joining Auren includes her participation as a lawyer at Clarke Modet & Co and PONS IP, as an international advisor in intellectual property and technology matters. She has also worked as in-house counsel at RECLAMADOR.ES, a leading legaltech company in Spain, as head of the technology and intellectual property legal area.
Provided by Chambers
Pilar Sánchez-Bleda leads the TMT practice at AUREN. She is particularly recognised for her contributions to the media and information technology spheres. She is able to support clients on diverse mandates including regulatory compliance, implementation of new technologies, contract negotiation, IP and contentious matters.
Provided by Chambers
Pilar Sánchez-Bleda is always available to us. She's very knowledgeable and constantly learning. If she's unsure about something, she quickly involves people with the relevant specialty.
Pilar Sánchez-Bleda is always available and accommodating. Her business knowledge is comprehensive, and her commercial acumen is always appropriate and effective.
My professional relationship with Pilar Sánchez-Bleda is very good. She is very attentive to the needs of the business.
Pilar Sánchez-Bleda is always attentive, appears when needed and provides elegant solutions to the complex problems of a company with an international presence like ours.
Pilar Sánchez-Bleda is on top of everything; she handles everything, and if anyone has questions they go to her.
Pilar Sánchez-Bleda is always available to us. She's very knowledgeable and constantly learning. If she's unsure about something, she quickly involves people with the relevant specialty.
Pilar Sánchez-Bleda is always available and accommodating. Her business knowledge is comprehensive, and her commercial acumen is always appropriate and effective.
My professional relationship with Pilar Sánchez-Bleda is very good. She is very attentive to the needs of the business.
Pilar Sánchez-Bleda is always attentive, appears when needed and provides elegant solutions to the complex problems of a company with an international presence like ours.
Pilar Sánchez-Bleda is on top of everything; she handles everything, and if anyone has questions they go to her.