Pedro Bhering

Founding partner of the firm. Over 45 years’ experience of Intellectual Property.

Pedro Bhering is a preeminent intellectual property attorney with more than 45 years of distinguished experience and is widely recognized as one of Brazil’s pioneers in the field of intellectual property law. Over the years, Pedro has built an outstanding reputation advising multinational corporations and leading clients through complex IP challenges, both domestically and internationally.

Pedro has deep expertise across all major areas of intellectual property, including trademarks, patents, geographical indications, copyrights and related rights, unfair competition, enforcement against counterfeiting and piracy, licensing, and technology transfer. His practice encompasses strategic counseling, transactional work, and contentious matters, including civil and administrative litigation before national courts and proceedings before regulatory bodies such as the Brazilian Patent and Trademark Office (INPI).

As the founding partner of Bhering Advogados, Pedro has played a pivotal role in shaping the evolution of IP practice in Brazil. His strategic insight and practical approach have guided multinational clients from the Americas, Europe, Asia, and Latin America through portfolio development, enforcement actions, transactional structuring, and cross‑border licensing. He is renowned for delivering pragmatic, business‑oriented solutions tailored to clients’ commercial priorities.

Pedro has authored numerous articles and chapters in specialized intellectual property journals and books, both in Brazil and abroad. He is an active member of several international associations, including ASIPI, AAPI, INTA, AIPPI, LES, and ECTA, reflecting his deep engagement in the international IP community.

With his global perspective and decades of experience, Pedro is a trusted advisor for clients seeking sophisticated intellectual property solutions in today’s interconnected and competitive marketplace.

Author of several articles on Intellectual Property in specialist national and foreign journals and reviews, such as Aspatore Law Books, Managing Intellectual Property, World Trademark Review, World Intellectual Property Review, Getting the Deal Through, the Valor Econômico and Jornal do Comércio newspapers.