Brazil: Industries & Sectors
Practice Areas
Marcelo advises on Media & Entertainment and Trademark law. With 25 years of experience in the field, he represents local and international clients including film producers, TV channels, streaming platforms, tech, advertising and social media companies, record labels, as well as beverage, clothing and apparel and pharmaceutical companies on trademark and unfair competition matters.
Career
Founded Murta Goyanes in 2008. Before that, he at major Brazilian Law Firms and as an international legal consultant at the Smithsonian Institution in Washington D.C.
Publications
Marcelo Goyanes is a professor of Trademark Law at the Post-Graduate Program of PUC-Rio. He also lectures at well-known Brazilian academic institutions and universities, is the author of the law book Tópicos em Propriedade Intelectual, and co-author of multiple other books and articles on IP-related legal matters (published both in Brazil and abroad), including: The Monetization of the Global Music Business and The Streaming Revolution in the Entertainment Industry. He was appointed general counsel of the Brazilian Association of Industrial Property Agents and is a member of the International Association of Entertainment Lawyers' Executive Committee.
Personal
Education: LL.B. from PUC-Rio (1998). Post-Graduate Program at PUC-Rio (2000). LL.M. in Intellectual Property Law from the George Washington University (2003).
Brazil: Contentious
Practice Areas
Marcelo's practice is focused on trademarks, media and entertainment, data privacy and internet, copyrights and software, dispute resolution and border protection.
Career
Founding partner of Murta Goyanes Advogados, Marcelo Goyanes has been a specialist in Intellectual Property for over 25 years. International legal consultant, professor and third vice president of the Brazilian Association of Industrial Property Agents (ABAPI), Goyanes is also author of law books like "Topics in Intellectual Property: trademarks, copyrights, designs and piracy". The lawyer had his work recognized in several international guides like Chambers Global, WTR 1000 and Who's Who Legal.
Professional Memberships
Brazilian Bar Association
Pharmaceutical Trade Marks Group (PTMG)
International Association of Entertainment Lawyers (IAEL) – member of the Executive Committee
Brazilian Association of Industrial Property Agents (ABAPI)
Languages Spoken
Portuguese, English and Spanish
Experience
Worked at renowned law firms specializing in intellectual property and entertainment since 1996;
International legal consultant with the Smithsonian Institution, Washington D.C, U.S.A. in 2003;
Lecturer in the Intellectual Property Law Postgraduate Program at PUC-Rio since 2003;
Third Vice President of the Brazilian Association of Industrial Property Agents (ABAPI);
Author of the law book: Tópicos em Propriedade Intelectual – Publisher: Editora Renovar, 2008; Co-author of the law books: Processo Civil na Propriedade Intelectual – Publisher: Editora Lumen Iuris, 2009; O Direito e a Internet – Publisher: Editora Forense Universitária, 2002; The Monetization of the Global Music Business – from Creators to Major Industry. Frukt Source, 2016 (IAEL 2016); The Streaming Revolution in the Entertainment Industry. Frukt Source, 2015 (AEL 2015).
