LAWYER PROFILE
Luke W DeMarte

Luke W DeMarte

USA 2026

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Ranked in 1 practice area

About

Provided by Michael Best & Friedrich LLP

USA

Practice Areas

Luke DeMarte focuses his practice on trademark and copyright law, known for his close relationships with clients and the practical advice he offers on a wide range of complex matters.

Luke counsels clients in a variety of industries, including retail, sports and sporting goods, consumer products, and financial services, in the acquisition, enforcement, use, and management of IP assets in the U.S. and worldwide. He has successfully represented clients before the U.S. Patent and Trademark Office and the Trademark Trial and Appeal Board.

Luke also represents recording and performing artists, content creators, entertainment producers, record labels, and advertisers with contractual and intellectual property matters related to music and other aspects of the industry, such as copyright clearance, licensing, and fair use analyses.

• Trademarks: Manage global trademark portfolios for iconic brands, including devising cost-effective international filing and enforcement strategies

• Trademark Lawsuit: Successfully enforced trademark rights for a major financial services firm against an infringing financial advisor, culminating in a trial victory and permanent injunction against the competitor

• IP Licensing: Negotiated an agreement for a hospitality industry client to create a theme park attraction using famous third-party intellectual property

• Contracts: Negotiated a multi-tiered music distribution agreement for a chart-topping record label

Chambers Review

Provided by Chambers

Chambers Guide to the USA

Intellectual Property: Trademark, Copyright & Trade Secrets - Illinois

Band 3
Band 3

Individual Editorial

Luke DeMarte chairs the trademark group at Michael Best & Friedrich. He handles trademark filings and portfolio management on behalf of his clients. He also advises his clients on the licensing of their IP rights and works with notable clients in the retail, media, sports and hospitality sectors, among others.

Strengths

Provided by Chambers

  • Luke is very smart.

    Intellectual Property: Trademark, Copyright & Trade SecretsChambers Guide to the USA
  • Luke is highly sophisticated and very engaged. He is very realistic about possible outcomes and is a steady hand when guiding a negotiation.

    Intellectual Property: Trademark, Copyright & Trade SecretsChambers Guide to the USA
  • Luke is fantastic. He feels like an extension of our team.

    Intellectual Property: Trademark, Copyright & Trade SecretsChambers Guide to the USA
  • Luke is the best in class. I would recommend him without reservation to anyone looking for trademark counsel.

    Intellectual Property: Trademark, Copyright & Trade SecretsChambers Guide to the USA

Ranked Individuals at Michael Best & Friedrich LLP (49)

District of Columbia

Illinois

North Carolina

Utah

Wisconsin

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