Karen Hayne

Practice Areas

Omoi IP is a boutique legal practice which provides specialised Intellectual property services which are tailored, strategic and responsive. Covering all aspects of intellectual property, trade marks and brand protection advice, local and international - through a network of trusted like-minded overseas associates.

Founded by Karen Anne Hayne with over 25 years experience acting for some of the world’s best known brand names, as well as Australian businesses from start ups to iconic established brands.

We provide intellectual property, trade mark and brand protection advice which is aligned with each client’s commercial objectives. This is coupled with providing information, education, training and strategies to further assist clients and also target their specific needs.

Outcome focused, relationship based and an investment in the success of clients is key to the Omoi IP approach.

Career

My interest in the law was ignited in a small Melbourne firm, which gave me my first “grown up” job in the mail room. Becoming a lawyer was not my plan (architecture was calling). I became fascinated in the legal process and driven to learn. Progressing from the mail room, to legal secretary, paralegal and finally (with much encouragement and support from those in my early career) a fully fledged Law Graduate from Melbourne University.

My legal career has taken me to London, Melbourne, Sydney and beyond and prior to founding Omoi IP, I was a Partner for over eighteen years at a Sydney based firm. I have assisted clients in diverse industries, local and international, small and large, established to start-up. I have been known to identify infringements on my holidays and report back to clients, drag family members on holiday tours of my client’s branded venues or stores and to proudly announce “I registered that one” to anyone listening when one of my clients trade marks appear.

As to my early calling, I do love a sharp quality HB pencil and tactile paper, and have had several attempts at home renovation and building projects. But these days, being the architect of successful intellectual property planning, protection and enforcement for my clients is as close as I get to those early career plans.

Professional Memberships

International Trademark Association

Intellectual Property Society of Australia and New Zealand

Experience

Drawing on more than 25 years experience in the fields of intellectual property, trade marks and brand protection, founder Karen Anne Hayne has assisted some clients in their journeys for ten, fifteen and in some cases more than twenty years. Always invested in the success of her clients and feeling very much like part of each client’s extended business advisory team. Karen’s experience has included acting for famous brands, managing trade mark portfolios in Australia and internationally and assisting businesses in a broad range of industries.

Karen has consistently been recognised as a leader in intellectual property and trade mark law, having been ranked by Chambers Global and Asia Pacific, IP Stars Australia, The Legal 500 Asia Pacific, Doyles Guide, World Trademark Review, Who’s Who Legal and other peer and client ranking tables year on year.