J A (Jay) Felton

Career

When Jay Felton says he is focused on the success and satisfaction of his clients, he means it literally. Jay starts each year with a simple bull’s-eye chart of the client goals and objectives he plans to focus on and shares this target list with the other attorneys on his teams – ensuring that everyone has the same end in sight: what is best for the client. Jay is so invested in the clients he represents that his business plan has always been simple, “To only work with clients I believe in – those businesses I am willing to fully go to battle for. Protecting them from risk is the hill I am willing to die on.” And his clients appreciate this commitment to making their lives easier. As one corporate counsel said, “When I have a case with Jay, I feel a level of comfort that is greater than with other firms – that we are aligned together and moving in the right direction.”

For more than 20 years, Jay has worked with his team to get to know clients’ people, competition, strengths, challenges, opportunities and threats so the solutions his team suggests will help clients to best manage their risk. He explains, “We hit the ground running, actively setting the cadence of the matter – not passively waiting for the matter to develop – with the goal of fighting on the issues that most favor our client’s position, business strategy, core values and intended outcomes.”

Jay’s hard-charging work ethic can likely be attributed to his first calling: farming. He grew up working on the family farm, helping to raise purebred Hereford cattle. He remains a proud fifth-generation farmer and is still strongly involved in his family’s row-crop operation. His attorney-farmer background serves Jay’s legal practice well. There is no such thing as a “day off” in the life of a farmer, and often in the life of an attorney too, and Jay has always relished meeting challenges head-on from any direction.

Leading the firm’s Agribusiness & Food group – the perfect role for an attorney-farmer – Jay serves the complex commercial, product liability and class action defense needs of Fortune 1000 clients in agribusiness, energy, environment, manufacturing, emerging technologies, chemical and other industries.

“I have always been curious and enjoy solving problems and helping clients overcome challenges – the tougher the better,” says Jay. “I join forces with our teams and clients to bring them what they need, when they need it, and before they know they need it. It’s what I love about being a business litigator – heading into each day with a ‘game on’ mentality.”

As a firm leader and past executive committee member, Jay also embraces the importance of diversity and inclusion. He is known for developing and mentoring diverse teams, always seeking opportunities for diverse associates to work on interesting and complex matters and providing them with direct client contact. Jay knows that diverse teams enable the firm to better serve its clients, which leads to better attorney-client engagement and retention. One deputy general counsel stated, “Jay’s team understands our culture. With diversity, they meet or join us on that journey. It’s not lip service; they are wedded to the cause.”

Jay builds client teams from the ground up, encouraging collaboration and providing continual training on how to deliver best-in-class client service. For one client, his team’s mantra was simple: “Always be responsive. Always stay targeted. Always add value.” This client’s director of legal operations summed up this service dedication: “Quite honestly, Jay and Lathrop GPM are the example for all firms to follow. I don’t think there is another firm that is as good as they are on service.” This singular client focus helped Jay to be recognized as a BTI Client Service All-Star in 2022, one of only 565 attorneys nationwide honored for superior client service.

Jay delivers bottom-line value to his clients by implementing a boots-on-the-ground, rapid response approach to their legal matters. Whether creating the opportunity for decisive, favorable dismissal of an opponent’s claims or facing a lengthy jury trial, he incorporates strategy, technology and knowledge-sharing to represent clients effectively and efficiently –always remaining laser-focused on the best interests of the client.

As one client stated, “Jay cares about people, and genuinely cares about the people in the companies he represents. If there is a bet-the-company case, I know I can call Jay. If there is a success for the company, I know I can call Jay. And If there’s a listening ear needed, I know I can call Jay.”

Practice Areas

Litigation

Product Liability & Tort Litigation

Class Action Defense

ESG Guidance

General Business & Complex Commercial Litigation

Agribusiness & Food

Experience

Jay serves as national panel counsel, national product liability counsel and/or warranty counsel for many clients. His client representation includes:

A multibillion-dollar, multinational manufacturer with matters across the U.S. involving investigations as well as commercial, product liability and class action litigation.

An industry-leading manufacturer, for which he coordinates defense of class action lawsuits and product claims.

A multinational agribusiness, natural resource and manufacturing company, handling environmental and product liability litigation and incident investigations.

A diversified global company, managing product liability, environmental and tort, intellectual property, litigation and related investigations.

In addition to serving in these roles, Jay has successfully handled matters across the country resulting in favorable defense outcomes, including:

Resolution of national class-action product liability and warranty claims.

Numerous summary judgment wins on multimillion-dollar product liability and warranty fleet claims.

High-profile multimillion-dollar fire claims eliminated outright or resolved pre-suit.

Successful trial verdicts on a variety of product liability and breach-of-contract claims.

Favorable mediation of significant product liability and environmental claims.

Resolution of product defect, whistle-blower and personal injury claims through pre-suit investigations.

A respected leader within both his firm and his community, a sought-after business mentor, and a valued member of his clients’ internal teams, Jay has earned the respect and admiration of colleagues, clients, industry peers, business leaders and others, all of whom acknowledge that his deeply dedicated service to his profession and his community are a driving force in his success.