Hillary Hughes

Practice Areas

Business & Corporate Finance

Artificial Intelligence

Beauty & Wellness

Charitable & Tax-Exempt Organizations

Commercial & IP Transactions

Communications, Telecom & Media

Consumer Brands

Emerging Companies

Family-Owned & Closely Held Businesses

Fashion & Apparel

Food & Beverage

IP & Technology

Luxury Law

Mergers & Acquisitions

Sports, Arts & Entertainment

Career

Hillary is a corporate and sports & entertainment attorney advising consumer brands, investors, and athletes, artists, and creators—including celebrities—on complex transactions and the commercial relationships that drive their businesses.

Consumer Brands & Transactions

Hillary represents emerging and established consumer brands and the investors who support them, including angel investors, family offices, venture capital and private equity firms. Her practice spans the full lifecycle of a business, including formation, capital raising, commercial operations, strategic partnerships, mergers and acquisitions, and other liquidity events.

She regularly structures and negotiates key commercial agreements, including co-manufacturing, supply, distribution, licensing and other brand-driven arrangements, and advises on product development, private label relationships and scaling operations.

Her work focuses on consumer products companies across food and beverage, supplements, beauty and personal care, fashion and apparel, home goods, toys and games, and related categories. She works with innovative brands and category disruptors, as well as international companies expanding into the United States, helping them launch, scale and protect their businesses.

Talent, Sports & Entertainment

Hillary represents athletes, artists and creators—and the teams, leagues, brands and investors that partner with them—on endorsements, licensing, brand development, business ventures and investments across the sports and entertainment ecosystem. Her practice spans traditional sports and entertainment matters across film, television and music (including songwriting, production, performance and touring), as well as literary, culinary, fitness and related industries.

Brand Partnerships & Collaborations

A significant portion of Hillary’s practice sits at the intersection of consumer brands and talent. She structures and negotiates endorsement deals, brand collaborations, licensing arrangements and co-branded product initiatives, helping clients capitalize on strategic partnerships while managing legal and commercial risk.

Approach

Hillary is known for combining practical business judgment with creative problem-solving, bringing clarity and execution to complex transactions and strategic initiatives.

Expert in these Jurisdictions

New York, 1998

Pennsylvania, 2021