Elizabeth Dillon

Practice Areas

Franchise & Distribution; International Development; Franchise Registration & Compliance; Emerging & Mature Systems; Start-Up Systems; Multi-Unit Franchising

Career

https://www.lathropgpm.com/team/elizabeth-dillon/

With over 20 years of experience, Elizabeth “Liz” Dillon is a trusted advisor to franchisors at every growth stage. She is a member of the firm’s Executive Committee and heads the firm’s Franchise & Distribution Practice Group. Liz helps franchisors navigate the complexities of franchise development, registration and expansion, positioning their systems for domestic and international success. Her deep understanding of legal and business dynamics makes her an essential partner for companies of all sizes.

Liz concentrates on helping emerging and established brands grow their systems domestically and internationally. She aims to create opportunities for small business owners while seeking practical solutions. Liz states, “Balancing risk according to each client’s risk tolerance is essential, as the best solution may not always be explicitly outlined in a contract.” She focuses on the following industries:

- Fitness

- Food and beverage

- Health care

- Home services

- Hotels

- Restaurants

- Manufacturing and distribution

Liz oversees franchise registration for diverse established and emerging brands, drawing on her experience in preparing and registering disclosure documents and franchise agreements. She also advises on the distribution and international sale of goods and helps clients avoid accidental franchises. In mergers and acquisitions, she provides critical franchise, licensing and distribution counsel to ensure seamless transitions. Her global reach includes facilitating franchise expansions across Latin America, the Caribbean, Asia, Europe and the Middle East.

Clients appreciate Liz’s ability to simplify complex legal matters and provide practical, actionable solutions. Her responsive and pragmatic approach has been essential in helping franchisors navigate difficult challenges with clarity and creativity. Her determination and skill have earned her recognition from Chambers USA and Chambers Global. As a Certified Franchise Executive through the Institute of Certified Franchise Executives, Liz is committed to supporting clients’ success, whether they are local startups or multinational franchise brands.

Professional Memberships

- International Franchise Association, International Committee 2022-present

- International Franchise Association, Supplier Forum Advisory Board, 2024-present

- International Franchise Association’s Women’s Franchise Committee, past member

- American Bar Association, Forum Committee on Franchising, International Division Steering Committee, past member

- Minnesota State Bar Association

- Wisconsin Bar Association

Publications

In addition to articles published in Franchise Times, Franchising World and The Franchise Lawyer, Liz co-authored a chapter in the American Bar Association Forum on Franchising Publication on “Exemptions and Exclusions Under New York Law.” She also speaks regularly at American Bar Association Forums on Franchising and International Franchise Association Conventions and has covered topics including “Judicial Updates,” “Negotiating Challenging Provisions in Franchise Agreements,” and “Five Ways to Maximize Your Return on Investment Through International Franchising."

Personal

Liz earned her juris doctorate cum laude from the University of Wisconsin-Madison, and her undergraduate degree with honors from the University of Wisconsin-Madison.