Elisson Garé

Trademark Litigation and Consultancy

Elisson Garé is a Partner in the Intellectual Property Litigation Practice at Gusmão & Labrunie, with more than 15 years of experience handling complex disputes involving Intellectual Property, technology, and intangible assets. He holds an LL.M. in Information and Communication Technology Law from the University of Oslo and is currently pursuing an LL.M. degree in Commercial Law at the Pontifical Catholic University of São Paulo (PUC-SP). His practice combines strong legal expertise with a deep understanding of innovation and the protection of rights in complex technological environments.

His work focuses on litigation involving trademarks, patents, unfair competition, software, technology, and brand protection. Throughout his career, Elisson has represented Brazilian and international clients in high-profile disputes before Brazilian courts, including cases involving piracy, counterfeiting, trademark infringement, and other Intellectual Property violations.

This experience has strengthened his practice in developing effective enforcement strategies that combine judicial and extrajudicial measures to protect intangible assets in highly competitive markets. He is also actively involved in the advancement of the profession as a member of the Intellectual Property Committee of the Brazilian Bar Association (OAB-SP) and is consistently recognized by leading legal and Intellectual Property directories.

Enforcement Committee of International Trademark Association (INTA)

Brazilian Association of Information Technology and Communications Law (ABDTIC)

Co-author of the collective publication “Intellectual Property Manual” and author of the article “Intellectual Property in International Law” an initiative of the OAB/SP Intellectual Property Commision, published by Editora Almedina Brasil in November/2023, available at www.almedina.com.br .

INPI to implement alternative methods of dispute resolution; World Trademark Review; June/2013. Co-author, with Fernando Eid Philipp

(https://www.worldtrademarkreview.com/article/inpi-implement-alternative-methods-of-dispute-resolution)

“Compensation for infrigement of industrial property rights”; Article published in the book celebrating 25 years of Gusmão & Labrunie, entitled “Topics in Industrial Property".

Co-author of the project “Industrial Property Law ei de Propriedade Industrial Reviewed – Law 9.279/96” published on the legal website www.direitocom.com.

Elisson Garé is a Partner in the Intellectual Property Litigation Practice at Gusmão & Labrunie. He holds a Law degree from FMU and a specialisation in Technology and Innovation from FGV, as well as a Master of Law degree (LLM) in Information and Communication Technology Law from Oslo University, Norway. Currently, he is pursuing his Master's degree in Commercial Rights from Pontifical Catholic University of São Paulo (PUC/SP), where he is continuing to expand his expertise in the realm of intellectual property law.

With an unique approach that combines creativity, perseverance, and pragmatism, his expertise spans the gamut of intellectual property law, including trademarks, patents, industrial designs, unfair competition, copyright, image rights, and trade secrets. He has a proven track record of providing effective consultancy and litigation services to clients, particularly in complex and high-stakes cases.

Since the introduction of the Brazilian Internet Bill of Rights, Elisson has emerged as a leading authority on digital law. He regularly lectures on topics such as privacy, data acquisition through legal means, and the liability of online providers for internet-related crimes, with a focus on image and industrial property rights in the virtual environment.

Elisson is a member of the Enforcement Committee of International Trademark Association (INTA) and the Brazilian Association of Information Technology and Communications Law (ABDTIC), he is also a frequent participant in national and international intellectual property conferences. His dedication to staying at the forefront of industry trends and developments ensures that clients receive the highest level of service and support in navigating the ever-evolving landscape of intellectual property law.