Loeb & Loeb LLP

David Mallen

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Practice Areas

David is an advertising and media attorney who focuses his practice in the areas of advertising and consumer protection law. He represents marketers from a variety of industries in connection with national advertising campaigns, analysis of claim substantiation issues, and resolution of advertising disputes. An experienced trial lawyer, David represents clients in all phases of litigation in state and federal court and in alternative dispute resolution. As former Deputy Director of the National Advertising Division (NAD) of the Council of Better Business Bureau, David has extensive experience working with advertisers to both defend and challenge claims before the NAD, the National Advertising Review Board (NARB) and other self-regulatory bodies. He also represents clients in investigations before the Federal Trade Commission and state agencies.


Co-Chair, Advertising Disputes; Co-Chair, Retail & Consumer Brands.


Albany Law School (J.D.); Cornell University (B.S.).