Advertising: NAD Proceedings
USA Guide 2024 : USA - Nationwide
Band 1
Email address
[email protected]Contact number
+1 212 407 4000About
Provided by Loeb & Loeb LLP
Loeb & Loeb is focused on helping sophisticated marketers employ and adapt new data-driven tools and digital media to understand, reach and engage with consumers. Our practice is designed to address clients’ needs at all stages of an advertising landscape that is increasingly driven by data and technology.
Advertising Transactional and Regulatory
Our capabilities span both traditional and digital media channels, encompassing the following areas: promotions review and regulatory requirements; social, digital and new media and influencers; gift cards and loyalty programs; agency and media agreements; content development, sponsorship and celebrity; privacy, data collection and data innovation; brand protection; guilds and unions; and charitable and corporate social responsibility.
Our clients include some of the largest agencies and advertisers across multiple product and service categories, including automotive, financial services, telecommunications, consumer packaged goods, retail, and entertainment and media.
Advertising Litigation
Our firm represents major advertisers in disputes before the Better Business Bureau’s National Advertising Division (NAD), including matters involving comparative claims, environmental claims, native advertising, pricing and performance claims, perceived health and beauty benefits, and product packaging claims. Our team is also involved in significant advertising-related court proceedings and FTC and state attorney general investigations.
Chambers Review
Loeb & Loeb LLP has an outstanding advertising practice whose wide-ranging capacities attract a number of top agencies and brands. The team counsels clients on regulatory compliance, as well as negotiating new marketing partnerships and promotional campaigns. It fields considerable expertise in emerging media and technology, including in the privacy concerns that arise in digital and social media advertising. The lawyers also offer counsel on contentious regulatory matters, including in proceedings before the NAD.
Work Highlights
- Loeb & Loeb LLP advised SuperOrdinaryCo with social media and online platform promotional advertising matters.
Strengths
Provided by Chambers
"Loeb & Loeb is very effective at synthesizing complex rules and regulations."
"Loeb & Loeb is always incredibly responsive and provides quality service."
"The team has deep knowledge and experience in all areas of advertising law."
"Loeb & Loeb is very effective at synthesizing complex rules and regulations."
"Loeb & Loeb is always incredibly responsive and provides quality service."
"The team has deep knowledge and experience in all areas of advertising law."
Notable Practitioners
Brian Heidelberger's experience includes negotiating sponsorship and endorsement agreements, as well as assisting clients with regulatory compliance.
"Brian is an excellent partner with great client service."
David Mallen acts for clients before regulatory bodies as well as state and federal courts, and is particularly proficient before the NAD.
"David understands how to cater to our business needs while still ensuring we remain compliant with the law."
James Taylor is chair of the firm's advanced media and technology department. He has substantial experience advising major brands on sponsorship agreements and other marketing campaigns.
"We rely on his advice and trust his expertise."
Kenneth Florin has a wide-ranging practice, which includes strengths in social media marketing and the use of other emerging technologies in advertising.
"Ken is an incredibly knowledgeable and responsive lawyer."
Thomas Jirgal is noted for his vast experience representing clients in NAD proceedings, particularly in relation to matters arising in the telecommunication space.
"Tom is always a pleasure to work with. He has a depth of knowledge that allows him to provide valuable insight in any situation."
Chicago-based Libby O'Neill attracts acclaim for her deft representation of clients at the NAD. She also frequently assists clients with claim substantiation and marketing strategy.
Ranked Lawyers at
Loeb & Loeb LLP
USA - Nationwide
Members
Provided by Loeb & Loeb LLP
Head of Department
Nathan Hole
Head of Department
Thomas Jirgal
Clients
Provided by Loeb & Loeb LLP
A.O. Smith
Amazon
Arthur J Gallagher
BuzzFeed
Citibank
Eagles Ltd.
GlaxoSmithKline (GSK)
Rodan + Fields
S.C. Johnson & Sons
SharkNinja
T-Mobile
Toyota Motor North America
Tyson Foods
Visa
Industries
Provided by Loeb & Loeb LLP
Automobiles & Parts
Banks
Charities / Not for Profit
Commercial & Professional Services
Consumer Product Manufacturing
Financial Services
Food & Drink Producers
Health Care
Media
Pharmaceuticals & Life Sciences
Retail
Software & Computer Services
Sports
Technology, Hardware & Electronics
Telecommunications
Travel & Leisure