Curtis Franks is General Counsel and Corporate Secretary for the FIFA World Cup 2026, where he leads the legal team supporting the delivery of the tournament across the United States, Canada and Mexico. He joined FIFA in 2023 following senior legal roles at Coca-Cola, the NCAA and NBC Sports Group, bringing extensive experience across sports, entertainment and global commercial partnerships. Franks draws on his background to oversee corporate, governance and compliance matters, advising executive leadership on the complex legal and commercial arrangements involved in delivering one of the world's largest sporting events.