Global
Practice Areas
GLOBAL Gaming and Gambling
Career
Cristina Romero de Alba is a partner at Loyra and a recognised adviser in global gaming and gambling law. She has over 15 years of experience advising operators, suppliers, investors, and public authorities on regulatory, licensing, and transactional matters across Europe and the Americas.
Her practice focuses on complex regulatory frameworks, market entry strategies, and cross-border M&A, with particular experience in Spain, Portugal, Italy, and Latin America. She regularly advises on high-value transactions and sensitive regulatory processes, often involving newly regulated or rapidly evolving markets.
Cristina previously worked at Clifford Chance and Credit Suisse in London and New York, bringing strong financial and strategic insight to her legal practice. She has been a partner at Loyra since 2011 and leads a team advising on major gaming projects in more than 40 jurisdictions worldwide.
Professional Memberships
Bar of Madrid
IAGA (International Association of Gaming Advisors)
FCA (Financial Conduct Authority)
CNMV (Spanish Securities and Exchange Commission – registered financial advisor)
Publications
https://www.yogonet.com/latinoamerica/noticias/2024/12/23/102155-cristina-romero-la-modernizacion-normativa-sera-crucial-para-desbloquear-el-potencial-de-crecimiento-del-sector
https://www.yogonet.com/latinoamerica/noticias/2024/10/29/101448-en-sbc-latam-los-locales-deben-tener-muy-presentes-sus-fortalezas-y-aprovecharlas-para-formar-alianzas-ganadoras
https://www.yogonet.com/latinoamerica/noticias/2023/07/24/95447-cristina-romero-ojala-salgamos-del-actual-inmovilismo-en-espana-y-que-la-industria-online-consiga-revalidar-su-buena-imagen
https://sbcnoticias.com/ma-latam-cristina-romero-loyra/
Work Highlights
Cristina's team at LOYRA has continued to advise on major regulatory efforts and transactions in the gaming industry (both domestic and cross-border) in over 40 jurisdictions. The team continues to grow and has a proven track record executing the most complex M&A, financing, and market entry transactions across Europe and the Americas, participating in landmark deals.
Industry Sector Expertise
With over 15 years of experience in the gaming and gambling industry, Cristina has worked across more than 40 countries, specializing in mergers and acquisitions, regulatory compliance, and strategic market entry. She has played a key role in high-profile transactions, regulatory negotiations, and licensing processes, advising operators, investors, and stakeholders on navigating complex legal and commercial landscapes. Her expertise spans corporate structuring, risk management, and compliance frameworks, ensuring sustainable growth and regulatory alignment in diverse jurisdictions. As a recognised leader in the field, Cristina continues to drive innovation and strategic expansion in the global gaming sector.
Expert in these Jurisdictions
Iberia, Europe and the Americas, with an extensive network and experience in LATAM (including Brazil, Mexico, Chile, Ecuador, Colombia, Peru, etc.)
Languages Spoken
Spanish (Native or bilingual proficiency)
English (Native or bilingual proficiency)
French (Basic professional proficiency)
German (Native or bilingual proficiency)
Portuguese (Basic professional proficiency)
Experience
LOYRA Abogados, Partner (May 2011 – Present)
Gentoo Media, Member of the Board of Directors (2024 – Present)
Alantra Asset Management SGIIC S.A., Business Partner (2023 – Present)
Omnigame ApS, Member of the Board of Directors (2023 – Present)
International Center for Responsible Gaming (ICRG), Board Member (2023 – Present)
Mentor, Conector Startup Accelerator (2015 – Present)
Gaming Law Review and Economics, Editorial Board Member (2015 – Present)
IE Business School, Academic Direction (2012 – Present)
Novomatic, Advisory Board Member (2017 – 2020)
Clifford Chance, Associate (2006 – 2011)
Credit Suisse First Boston (London & New York), Analyst (2005 – 2006)
Personal
Patricia Lalanda Ordoñez (Partner)
Focus on: Intellectual Property (IP), Information Technology (IT), New Technologies, Data Protection, Gaming and Gambling Regulations and Licensing. Expertise in transactional work, providing sophisticated multinational advice to both the private and public sectors. Certified Data Protection Officer.
Luis Ques Mena (Partner)
Focus on: Public Law Department. With 17 years of professional experience, he has developed his career in both the public sector, serving as a State Attorney, and the private sector.
Fernando Martin Martin (Of Counsel)
Focus on: Administrative and Public Law. Particularly focused on regulated sectors. Litigation & Dispute Resolution. Gaming and litigation and regulatory expert (gambling and life science). Certified compliance officer. AML and Data Protection.
María Pérez-Hernández Durán (Of Counsel)
Focus on: Corporate and M&A, with particular expertise in private equity, infrastructure and energy transactions matters in Spain and UK.
Neus Alcolea (Associate)
Focus on: IP, NNTT and Data protection assisting Patrcia Lalanda.
Martina Lovera (Associate)
Focus on: LATAM work assisting Cristina Romero with key clients in cross border gaming and betting matters.
Pablo Rodríguez Arribas (Associate)
Focus on: IP, NNTT and Data protection assisting Patrcia Lalanda.
José Ramón Romero Rodriguez (Founder / Senior Advisor)
Focus on: Gaming Regulations (LATAM. Spain and European Union law) as industry expert for over 40 years. Compliance (Local and international), cybersecurity and its connections with the law and Compliance. Regulations of the vinicultural and wine industry (in Spain and EU). Government Relations.
Carlos Lalanda Fernandez (Founder / Senior Advisor)
Focus on: Gaming Regulations (Spain: federal and regional) as industry expert for over 40 years, and Tax.
Education
Universidad Carlos III de Madrid
Law and Business Management
1999 - 2005
UCLA Anderson School of Management
Business Administration and Management – W50 Program
2013 - 2013