Babette Märzheuser-Wood

Global Head of Franchising and Managing Director of Dentons Franchise Advisory. Through the Dentons Franchise Consulting Business, Babette helps new franchisors with the strategic use of franchising. She also provides critical review of existing franchise business models and assists with franchise manual and franchise expansion strategy.

She advises on the full range of franchise legal issues including franchise disclosure documents, franchise registration, master franchise and area development agreements. She is well known as a strong negotiator who gets deals done, representing not only brands but also large master franchisees.

Her sector focus is in the retail and hospitality sector acting for many hotel and restaurant companies and for luxury retail brands. She often assist hotel owners with converting managed hotels to franchise. She speaks English, German, French, Spanish and Russian. She has experience advising on the franchise laws of 56 different countries.

She's also ranked Chambers Global Band 1 for international franchising.

Qualified Germany 1991

UK 1993,

Founding Partner Global Franchise Group

Managing Director Franchise Advisory 2020

ABA Forum on Franchising,

IFA International Committee

IFA Advisory Board

German Law Society

Advisory Board GRIF

Advisory Board Future of Hospitality Forum,

Judge: Restaurant Franchise of the Year award

Managing Director Dentons Franchise Advisory

Chambers Global Guide to International Franchising, PLC Guide to Franchising, PLC Franchise Precedents, Franchising in Germany, Franchise Disclosure Laws, How to Franchise your Business, the Seven Steps to Successful Franchising,

Advising Starwood on the restructuring of its joint venture with the Arabella Hospitality Group involving the conversion to franchise of 24 hotels

Advising Kempinski Hotels on their first ever franchise project

Advising Victoria's Secrets on the sale and franchise back of their China Business

Advising M&M Stores on their first ever franchise

Germany

UK

Global Franchise Laws