Ranked in 2 Practice Areas
1

Band 1

Franchising

UK-wide

18 Years Ranked

2

Band 2

Hotels & Leisure

UK-wide

12 Years Ranked

Ranked in Guides

About

Provided by Babette Märzheuser-Wood

UK

Practice Areas

Global Head of Franchising and Managing Director of Dentons Franchise Advisory. Through the Dentons Franchise Consulting Business, Babette helps new franchisors with the strategic use of franchising. She also provides critical review of existing franchise business models and assists with franchise manual and franchise expansion strategy.

She advises on the full range of franchise legal issues including franchise disclosure documents, franchise registration, master franchise and area development agreements. She is well known as a strong negotiator who gets deals done, representing not only brands but also large master franchisees.

Her sector focus is in the retail and hospitality sector acting for many hotel and restaurant companies and for luxury retail brands. She often assist hotel owners with converting managed hotels to franchise. She speaks English, German, French, Spanish and Russian. She has experience advising on the franchise laws of 56 different countries.

She's also ranked Chambers Global Band 1 for international franchising.

Career

Qualified Germany 1991

UK 1993,

Founding Partner Global Franchise Group

Managing Director Franchise Advisory 2020

Professional Memberships

ABA Forum on Franchising,

IFA International Committee

IFA Advisory Board

German Law Society

Advisory Board GRIF

Advisory Board Future of Hospitality Forum,

Judge: Restaurant Franchise of the Year award

Managing Director Dentons Franchise Advisory

Publications

Chambers Global Guide to International Franchising, PLC Guide to Franchising, PLC Franchise Precedents, Franchising in Germany, Franchise Disclosure Laws, How to Franchise your Business, the Seven Steps to Successful Franchising,

Work Highlights

Advising Starwood on the restructuring of its joint venture with the Arabella Hospitality Group involving the conversion to franchise of 24 hotels

Advising Kempinski Hotels on their first ever franchise project

Advising Victoria's Secrets on the sale and franchise back of their China Business

Advising M&M Stores on their first ever franchise

Expert in these Jurisdictions

Germany

UK

Global Franchise Laws

Languages Spoken

English, German, French, Spanish, Russian

Chambers Review

Provided by Chambers

Chambers Guide to the Legal Profession

Franchising - UK-wide

1
Band 1
Individual Editorial
Babette Märzheuser-Wood advises a wide range of clients, including hotels, restaurants and retailers, on the negotiation, restructuring and termination of franchise agreements. She assists with franchise arrangements in various jurisdictions, including in Latin America, South-East Asia, Africa and Europe.

Hotels & Leisure - UK-wide

2
Band 2
Individual Editorial

Babette Märzheuser-Wood is highlighted for her knowledge of hotel franchise agreements. She acts for developers, owners and hotel management groups.

Contributions

Latest contributions provided by Babette Märzheuser-Wood

Global Practice Guide
Babette Märzheuser-Wood
Authored by
Babette Märzheuser-Wood
Article • Sep 2025

Strengths

Provided by Chambers

Articles, highlights and press releases

2 items provided by Dentons

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Key Sectors

Provided by Dentons

Leisure and Hospitality

Retail and Consumer

Education

Industrials, Engineering and Manufacturing