Anthony P La Rocco

Anthony La Rocco focuses his practice on a wide range of complex commercial and insurance coverage litigation, including unfair competition, contract disputes, and healthcare and ERISA disputes. He is an AV-rated lawyer–the highest available rating by Martindale-Hubbell for legal ability and professional ethics.

Currently, Anthony leads a team of lawyers from firm offices across the country who are involved in significant reimbursement litigation matters. This team represents healthcare providers in cases against various insurance companies’ health benefit plans and their third-party administrators, addressing issues related to the under-payment and non-payment of claims for a variety of covered medical testing procedures conducted nationwide.

Insurance Coverage

Anthony exclusively represents corporate and individual policyholders and has recovered hundreds of millions of dollars from insurance companies involving claims pertaining to numerous types of policies and a variety of areas of insurance coverage, including significant provider-side healthcare reimbursement claims, property damage coverage for environmental site remediation, bodily injury and property damage for construction and manufacturing events, advertising injury, intellectual property coverage for trademark/unfair competition claims, product liability, toxic tort and laboratory malpractice claims, and claims involving directors and officers and errors and omissions liability, among others. He has been retained as an expert witness and consultant in insurance matters and is a frequent speaker on insurance law topics. Anthony has been listed in Best Lawyers in America® in the area of Insurance Law (Dispute Resolution) since 2008.

Business Litigation

Anthony’s commercial and business litigation experience includes antitrust (Sherman and Clayton Acts), trade secret misappropriation, trade libel and disparagement, software licensing litigation involving the Digital Millennium Copyright and Lanham Acts, lost profits, fraudulent conveyance, and corporate veil piercing. He was lead trial counsel in a groundbreaking antitrust jury verdict which was the first antitrust claim of its type to make it to trial and to a successful verdict since the plaintiffs in Eastman Kodak v. Image Technical Services in 1992. Anthony has also defended companies and executives against online defamatory attacks by competitors, former employees and customers in connection with internet defamation, trade libel and unfair business practices litigation.

Healthcare and ERISA Disputes

Anthony’s healthcare and ERISA disputes experience includes representing healthcare providers, ranging from major hospital systems to medical device companies, in disputes with payor insurance companies, health benefits plans, and third-party administrators. Anthony also has substantial experience counseling healthcare providers by evaluating contracts with payors (network contracts and participation agreements), patients (assignments of benefits and ERISA rights), and internal procedures to ensure compliance with regulations and carrier guidelines. He also advises on public relations strategies associated with the in- or out-of-network status affecting the communities served by his healthcare provider clients.

Knight in the Order of St. Gregory the Great and a member of The Association of Knights and Ladies of the Equestrian Order of the Holy Sepulchre of Jerusalem (Eastern Lieutenancy of the United States).

American Bar Association (Litigation Section, Insurance Coverage Litigation Committee)

National Diocesan Attorneys Association

New Jersey State Bar Association (Insurance Law Committee)

“An Ounce of Prevention—Why Investigating a Health Plan’s Grandfathered Status Matters to Providers,” Bloomberg Law, 16 August 2018

“An Ounce of Prevention—The Importance of Early Review of Assignment of Benefits and Powers of Attorney,” Bloomberg Law, Health Law & Business News Insight, 21 June 2018

“Select Reimbursement Issues for NJ Out-of-Network Hospitals,” New Jersey Law Journal, 1 September 2015

"Do PIBS Puncture Learned Intermediary Doctrine?," New Jersey Law Journal, 9 August 1993

Seton Hall University School of Law

J.D.

1982

Rutgers University (magna cum laude, Phi Beta Kappa, Phi Alpha Theta)

B.A.

1979